Giving Everybody What They Want

Michael Gerber

Oh joy, oh joy, oh joy. Win-win. Permanently lasting relationships. Living in a perfect world. Heaven on earth. Does it get any better than this? Blah, blah, blah!

Are you getting my drift?

Do you hear the sarcasm in my written voice?

Do you sense a bit of frustration, embedded in my body, freeze-dried in my rapidly aging brain?

Well, if you do, you're right.

Client Fulfillment is, and always has been, a significantly depressing subject for me. For the past 26 years here at E-Myth, we have focused tons of energy on figuring this one out. We have done our best to create the perfect turn-key solution to fulfilling everyone's desires. We have made every effort to help, support, coach, consult, train, and mentor owners and managers of countless small, mid-sized, and large businesses, to achieve stunning improvement in their businesses and lives. But, we have discovered that no matter how good we are (and we are good!), no matter how resourceful we are (and we are resourceful!), no matter how committed we are (and we are committed!), with all of that and more, we still have not figured out how to give everyone exactly what they want...and it's driving me crazy!

So, what words of wisdom can I provide you with, dear reader, if I, in all my glory, have not figured out how to satisfy everyone?

Well, I can offer you this:

Satisfy only those customers/clients who are determined to be satisfied. Make your commitment and then stick to it, come hell or high water.

Satisfy yourself that you're absolutely committed to satisfying these clients. And, if you're not, quit. It's a tough game, and not everyone is up to it.

Satisfy your employees that they are in a game really worth playing, and that, for them to truly receive value from your relationship, they better play it, "whole hog plus the postage," for nothing less will do.

And finally, have a drink--at least once a day--of good red or white wine. Unless you're allergic or an alcoholic.

Here's to you, and to the search for something better. What else, after all, is there for people like us? (If you have an answer to that question, let me know what it is, and I'll do that instead.) Until then, here's to life!

Introducing Traffic Secrets 2.0

The foundation of the new course is an interactive learning platform in (12) Interactive CD-Roms. Each one is designed to introduce you to several 'key' strategies and then tells you exactly how to utilize them to produce maximum traffic.

(However, the CD-Roms are just a small part of the overall system.)

The course also includes:

- A 377-Page Training Guide
- A Workbook For Tracking Your Traffic-Getting Projects

The Following Step-By-Step Action Blueprints:

Mission Control Blueprint: This is where it all begins. This blueprint will guide you through the process of setting up all the accounts you'll need to setup, all the software you'll need to download and configure, and absolutely everything you'll need to do to create your foundation to roll-out the Traffic Secrets system to start generating a ton of traffic that grows on a regular basis.


Market Spy Blueprint: This step-by-step guide will help you fully investigate and uncover everything to do with your market -- who the major players are, where their traffic is coming from, what your market wants, types of content they'll 'eat up' and produce a ton of repeat visits for, and much, much more. When you're done following all of these steps you'll know far more about your own market than you ever imagined. This will only help you make more money.


Opportunity Analyzer Blueprint: This blueprint will walk you through some special steps to help you analyze what's going on in or around your market and what opportunities exist. This process can help you find areas to expand your income in your market. So it's not only about generating more traffic (although that's covered too.) This blueprint is different from the Market Spy blueprint as it will help you identify untapped goldmines waiting for you to tap into it. This single blueprint will help some people make 1,000X the return on their investment in the entire Traffic Secrets 2.0 course.


AdWords Attack Blueprint: By now you probably realize how important Google AdWords is for driving a steady flow or profitable traffic to your site. This blueprint helps you MAXIMIZE the traffic while reducing your costs. It's all about helping you make the maximum amount of profit. You'll discover several tricks that 99% of people don't realize you can use inside the AdWords system.


Content Factory Blueprint: This blueprint will give you a step-by-step system for pumping out tons of valuable, in-demand content for your market. Content that will generate tons of free SEO traffic and incoming links from others, as well as thousands of repeat visits to your site from 'happy' consumers of your information. You'll also learn how to put this entire process on auto-pilot to have others running 'the factory' for you for pennies on the dollar. This blueprint alone is vitally important to the growth of your traffic online.


Social Director Blueprint: Social Networks. Social Bookmarking. Social News. Social media is everywhere! Unfortunately, a lot of social media traffic is worthless and doesn't convert. This blueprint will give you the exact steps you need to take to cash-in on the areas of social media that will not only bring your site a ton of traffic but will bring you a ton of red-hot cash-paying customers.


Advertising Expansion Blueprint: When you want to 'go big' and really turn up your traffic levels (so you can do millions in sales) you're going to need a plan to truly scale and expand your reach all across the Internet. This blueprint will show you EXACTLY how you go about doing it and how to do it in cost-effective stages. If you're serious about building a big business this is the blueprint you'll want to pay very close attention to.

Get the Traffic Secrets 2.0 here

Internet Business Ebooks - (free download)

EBooks are a great way to learn more about specific topics of interest to you. In the coming weeks, we will be adding many more free titles by noted authors and professionals. All of the publications are Windows compatible but some do require Internet Explorer for viewing. We hope you enjoy the selections provided below. Check back often for new additions.

Business Domain Names: How to Select and Buy an Elite Domain Name (235Kb) by Steve Baba
Provides quick, summary information to assist you in obtaining a brandable, memorable, within a few weeks, at a reasonable cost. Auctions, expired domains, speculators and other sources are discussed.
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Web Law Links (384Kb) by Ali Abdulla
A collection of related Web Sites for ePublishers and Internet Marketers relating to various issues on Copyright Laws, Privacy Policy, Disclaimers and Terms of Use, Permission Based Opt-In Mailing list etc.
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Secrets of Business in the New Mellenium (1.06M) by Merle
We live in amazing times. If you’re running a small business and have been thinking about moving it online, or you already have an online business, in your spare time, this book is for you. With only a modem and your PC, you can literally run your business from anywhere in the world. Within these pages are some of the most useful resources for small business owners!
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Internet Success Ladder - How Anyone Can Climb To The Top of the Internet Success Ladder in 9 Easy Steps (640Kb) by Jimmy D. Brown
Inside this ebook you will discover the 9 "rungs" of the Internet Success Ladder. This course is a "condensed" version of the actual course, giving you a basic overview of what it takes to succeed online. We have included 9 helpful articles to briefly explain each of the 9 "rungs" that take you to the top online.
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Success Secrets: How To Be More Successful! (384Kb)
Learn how to set goals to achieve what you want from life, emulate the characteristics of successful people, be wealthy by following a simple formula, find opportunities by developing a positive mental outlook, attract friends, money and power by developing enthusiasm and humour, gain the cooperation of others, program yourself for success, avoid comparing yourself to others.
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The Email Edge (134Kb) by Molly Gordon
PDF format
101 tips for maximizing and minimizing the hassle of email.
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Internet Business Planning Workbook (98Kb) by L. Josh Eikov & Patricia A. Rorabaugh of Virtual Technocrats
Pdf format
Workbook to assist companies of all sizes in formulating a strong Internet business plan.
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Living off the Internet (1192Kb) by Internet Independent Long Distance Consultants
In this user friendly e-book you will discover, in simple terms, how to save and make money on the Internet.
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The Next Big Internet Craze (480Kb) by William Irish
What if you knew about the next big Internet craze that will take the net by storm, right when the Internet big-guns learn about it, would you take action or stand-by? Are you sick and tired of following the Internet gurus only to find out you are always about six months to a year behind them? You fervently fight to do exactly what they say works but by the time it is implemented the markets are all saturated? If so, here is a 100% FREE way to get "in-the-know." Your chance to break into that inner circle of gurus and find out what's going on in the very near future in order to globally position your self for the NEXT BIG INTERNET CRAZE!
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Over 52 Business exe eBooks and access to 1000s Free Articles (412Kb) by Joseph Robert Neil James
This ebook contains a collection of over 900 business articles along with a section where you can choose to download over 50 free business ebooks.
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The Best of Merle’s Mission Newsletters (876 Kb) by Merle
Merle's Mission is full of resources that would be of interest to site developers and internet marketers, and promoters.
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Top Ten E-Businesses for the 21st Century (488Kb) by Kosoma Publishing
This book is designed to get your creative juices flowing! It covers the top 10 current trends that hold the most promise for the next several years and provides the tools to help you get your piece of the pie.
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Find Your Dream Online (1.169Mb) by Lynne Schlumpf
It is my hope that in the pages of this E-book, you will find the dreams you have been dreaming all of your life. The only difference is, you won't be dreaming anymore. Your life as you want it will be yours. Let's go on a journey. I'll show you what it takes to be not only successful, but also have your own little corner of fame on the Internet.
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Insider Profits (560kb) by Shelley Lowery
Internet Marketing stragegy, product development, website design, effective website sales copy, accepting payments, affiliates, advertising, opt in lists, ebook creation, ezine creation & publishing, and more.
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Poor Richard's Top 100 Tips for Doing Business Online (478Kb)
PDF format
100 of the best tips from the Poor Richard's series of geek-free, ebusiness books in a quick, easy-to-follow "tips" format.
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E-Business Secrets - Start From Scratch And Become The Next Internet Success Story! (453Kb) by Vishal Rao
Use the step-by-step, easy to understand information in this e-book to open a way to financial freedom on the Internet.
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The Exporting Entrepreneur's Primer (309Kb) by Dennis Hessler
PDF format
This book is a primer on exporting with my 8-step plan for new exporters to take part in the booming global marketplace.
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Completely FREE Info Resources (529Kb) by Madhu Kumar
An ebook with thousand's of categorized links to free products and services relating to computers and the Internet.
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Organizing Tips (492Kb) by Trombly Communications
PDF format
In order to stay at the top of their profession, Virtual Assistants must be organized. The Info Specialists at Trombly Communications have put together an ebook of "organizing tips' gathered from experts in this field. Now you can benefit from their experience. Find out what works from the experts!
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Excel in Business! (268Kb) by Bob Deneen
PDF format
By applying "The Rules to Excel in Business", as presented in this ebook, business owners are introduced to the total strategic process of marketing and employees are given an overview of how they can help a business to excel!
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It Is Up To You by Jim Rohn

One of the first things successful people realize is the old adage, "if it is to be, it is up to me." That is, for you, the fact that your success and your course is up to you. This doesn't mean that you do it all alone. It simply means that you take responsibility for your life and your career.

Too many people today look at opportunity and figure it is up to someone else to make sure they get it. They look at financial security and hope that the government will make sure they live safely in retirement or in case of disability. They wait and wait, figuring that it is up to someone else. And then the wait is over, and it is too late to do anything. Their life is over and they are filled with regret.

This isn't true for you however. You know that you must take responsibility for your life. It is up to you.

The fact is that nobody else is going to do it for you – you must do it yourself.

Now, some people may say, "Jim, that's a lot of responsibility." Friends, that is the best news you can ever hear. You get to choose your life. Hundreds of millions of people all around this world would give anything to live in the situation you do – just for the chance to have the opportunity to take control of their destiny. "It is up to you" is a great blessing!

Here's why:

1. You get to chart your own destiny. Maybe you want to start a small business and stay there. That's great because you can choose that. Maybe you want to create a small chain of stores. Maybe you want to have a net worth of $100 million. That's okay too. The idea is that you get to choose. You can do whatever you like. Different people have different dreams and they should live them accordingly.

2. You can reap what you sow. Sleep in and go to work late and reap the return. Or get up early and outwork the others and earn a greater return. Place your capital at risk and earn a return – or place it at greater risk and perhaps reap a greater return. You decide what you will sow and thus what you will reap.

3. No one else can stop you from getting your dream. Yes, there will always be things that come up and people who may not like what you are doing, but you can just move on and chart your own course. There is great freedom in that.

4. You experience the joy of self-determination. There is no greater pride than knowing you set your mind on something and accomplished it. Those who live with a victim mentality never get to experience the joy of accomplishment because they are always waiting for someone else to come to the rescue. Those who take responsibility get to live the joy of seeing a job well done.


Let me ask you a question: Where will you be in 5 years? 10 years? Or 25 years? Do you know? DO you have an idea? Have you ever dreamed about it or set a goal for it? Are you willing to take responsibility and recognize that, "It is up to you?"

You will be wherever you decide to be in those timeframes. You decide. It is up to you.

And that is very exciting!

To Your Success,

Jim Rohn

Make Your Customers Feel Important

By: Brian Tracy

Listening is the Key
Listening builds self-esteem. It has been said that, "Rapt attention is the highest form of flattery." When you listen intently to another person and it is clear that you genuinely care about what that other person is saying, his or her self-esteem goes up. His or her feeling of personal value increases. He or she feels more worthwhile and important as a human being. You can actually make another person feel terrific about himself or herself by listening in a warm, genuine, caring way to everything he or she has to say.

Pay Close Attention
When a man and a woman go out for the first time, they spend an inordinate amount of time talking and listening to each other. They look into each other's eyes and hang on every word. They are each fascinated by the personality of the other. The more each listens to the other, the more positive and happy each of them feel and the stronger becomes the bonds of affection between them.

Focus 100% On the Other Person
The opposite of listening is ignoring. You always listen to that which you most value. You always ignore that which you devalue. The fastest way to turn a person off, to hurt their feelings and make them feel slighted and angry is to simply ignore what they are saying or interrupt them in the middle of a thought. Ignoring or interrupting is the equivalent of an emotional slap in the face. Men especially have to be careful about their natural desire to make a remark or an observation in the middle of a conversation. This can often cause the sales conversation to come to a grinding halt.

Action Exercises
First, take every opportunity to make the other person feel important by listening attentively to what he or she says.

Second, avoid interrupting the other person by slowing down and pausing for a few moments after he or she has stopped speaking.

Accelerate Your Abilities by Chris Widener

In today's fast-paced life, the wins usually go to those with exceptional skills and abilities. The old quote is true, "The race is not always won by the swift and the strong, but that is the way to bet."

With this in mind, and with your desire to become increasingly successful, here are some ways to accelerate your abilities, thus enabling you to achieve greater and greater things.

Become dissatisfied with your current state. Growth for growth's sake is good. Those who will achieve much are those who say to themselves, "I want to grow. I want to be better. And I am willing to do what it takes to get there. This current state is not enough!" This dissatisfaction will create for you an insatiable drive to do what it takes to get your abilities to the next level.

Visualize the benefits of increased abilities. Put them at the forefront of your mind. This will saturate your mind with the motivation that it will take for you to do what it takes to increase your abilities. What good will come out of my increased ability? How will I be better off as well as the others around me? The answers to these questions act as the carrot before the horse, moving you forward.

Understand your weaknesses. If you want to improve, one of the best ways is to start with some area that you aren't particularly good at. This is the "shoring up method." Sometimes it is easier to improve something you aren't good at than something you are. And the gains will still look great for your overall situation! Take some time to consider what areas you are weakest in and focus in on them for a while. The results will obviously be much more pronounced than getting better at something you have already somewhat mastered.

Attempt greater levels of what you are already good at. Another tact to take would be to stretch yourself in an area that you already have some skill and ability in. What areas do you excel in? Now understand that when you leave the weaker areas weak and make extraordinary gains in one area, then you will be moving more toward "specialist" rather than "generalist." That is okay, but needs to fit in with your overall goals.

Commit time each day to improvement. Steady improvement is the way to go. In fact, you may not see improvement for days or weeks. You may feel like you are failing each time. But alas, eventually you will get it and your skill will increase to the next level. The key is day in, day out, spending time working on improving. Even five minutes a day equals a half hour a week, 2 hours a month. That adds up! Remember, Practice, practice, practice.

Seek out and spend time with someone who has greater ability than you. One of the best things to do to increase your ability is hang out with people who are already more skilled than you. Watching, them, studying them, interacting with them, even competing with them will make you better. As in sports, to improve, you play with people better than you, not worse. They will raise you to a new level. Who around you can you get involved with who will help you with your ability?

Take a class or hire a coach. Go to school my friend. Take a course at a local college or vocational institute. Take a class online. Hire one of the many coaches available today. Pick a specific skill you would like to improve upon and find someone who is a specialist in that area. At the very least, pick up some audio or videotapes to help you grow.

Be the tortoise, not the hare. Slow but sure. Take your time, do it right. Keep going in the right direction. Learn your craft correctly. Don't give up quality for speed. The whole idea of acceleration is this way: Slow start, work up to high speeds, go the distance. Luckily life isn't a sprint but a marathon!

Hope these ideas help you as you commit to accelerating your abilities!

-- Chris Widener

Bloggers Guide to Profits (Free ebook)

bloggerYou already know starting your own blog can catapult your business’ success. Here’s what else you’ll learn in my exclusive report…

* How blogging has given anyone the power to broadcast their message to the world

* With no hassle and no fancy computer languages: How to instantly put down your thoughts for anyone and everyone to read. (It’s even easier than running your own ordinary web site!)

* The secret marketing tactic that is hiding inside each and every blog (that not everyone is exploiting!)

* Why businesses, small and large, are increasingly adding blogs to their marketing repertoire.

* 5 ways to explode your business with a blog.

* 8 rules you must follow if you want to have a successful blog

* How something called “RSS feeds” can help you communicate with your customers even better than email!

* The secret to getting your blog listed in Yahoo search results free within 48 hours.

Right-click here to download