One of the most common questions I hear from new bloggers and webmasters is: "Is it okay to use a free template on my site initially, or should I purchase a premium template or hire a designer to make a custom theme for me right away?"
The answer, as usual, is: "It depends."
If you are setting up a business website (i.e., a website where you will sell products and/or services), then having a unique and custom design is highly recommended.
If you are setting up a blog or a content based website, on the other hand, starting with a freely available template is perfectly fine.
Regardless of your situation, however, there is one item that I think is vital for any type of website: a unique and good looking logo.
Why? For several reasons:
1. Getting a professionally designed logo is not expensive these days. With $100 you should already be able to get one.
2. Despite not being expensive, a unique and good looking logo can give a lot of credibility to your website.
3. You don't need to have a custom designed theme to use your logo. If you spend some time on it you should be able to find many free templates that will integrate well with your logo.
4. The logo is the cornerstone of your online brand, so the sooner you have it out there for people to look, the better.
5. You will be able to use your logo in places beyond your website. Examples include the favicon, promotional banners, ebook covers and so on.
As you can see, for a small investment on your logo you will get a lot of benefits.
Whenever you decide to invest in your websites, therefore, remember that getting a unique and good looking logo is a priority.
Stay tuned for a future edition of the newsletter where I will share the resource I use to get my logos designed.
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