This is a follow-up to last week's insight. To refresh your memory, I told you the "7 Things You Must Know About Your Prospects."
This same information is certainly important to know about your customers as well. But your customer bios should be slightly more extensive. Here are the 7 things you must know about your customers:
1. Their Name- Nothing speaks to an individual faster than their first name. Use it to build your relationship with your customer.
2. What They've Purchased- If you know what your customers purchased in the past, you have a good idea what they will buy again. (And won't waste your time promoting products of little to no interest.)
3. How Often They Purchase- Individuals who buy rarely from you may need additional encouragement�more marketing. Whereas, consistent customers may not need extra sales pitches, but might benefit from a newsletter or coupon.
4. How Much They Spend (on average)- Why spend precious time pitching products to customers that they can't afford? It might embarrass your customer, shows your lack of personal interest, and may cause customers to lose interest.
5. The Last Time They Purchased- Have you lost a customer without even knowing it? Who's still loyal? Who has strayed (and needs to be brought back)?
6. Each Interaction You've Had With Them- Documentation is important for obvious reasons. But being able to "recall" previous conversations will make your customer feel important and appreciated.
7. How They Feel About Your Business- Feedback from your customers is the best way to improve your products/services, meet your customers needs, and attract more customers.
Note: Remembering each of your customers and all of these details about them is impossible. Be sure to keep an accurate database that can easily store and retrieve this information for you--and make you look like a star to your customers!
Common Mistakes You Need to Avoid in Affiliate Marketing
Affiliate marketing as a business will provide you a very good income whether you do it full-time or part time. Of course it depends on how you manage it as a business. It also has edges where you can fall when you make mistakes.
There are common mistakes that affiliates make and knowing them is a good starting point to avoid them:
Grabbing Every Affiliate Program Available
Affiliate marketing is all over the net. It will be easy to be drowned with affiliate programs that promise high commissions. Signing up for these programs is as quick as a few blinks of the eye. More programs may mean more profits but it is not always the case. There are times when you have to hold back and know your limits.
Imagine juggling three balls. Make it ten balls and you will get the picture. Affiliate programs are stakes you take online and these are investments that need your attention. If you cannot focus on managing them well, it
will be unproductive to sign up for every opportunity you have.
You can start with one affiliate program or maybe go for as much as three or four. Make sure that these programs blend well together and do not simply crowd your website.
Choosing the Wrong Product
You don’t pick a banana when you like some grapes. A lot of affiliates commit the mistake of choosing the products because they are hot and not because they are interested in it.
It will be very hard to sound credible when you don’t believe in a product yourself. Yes they might sell but in the long run, you cannot form the important relationship of trust and confidence with your market.
Successful marketers most of the time have purchased the products they are promoting. This way, they can give an honest review if the product is really commendable.
Copy Pasting Content
Building a website involves serious work. If you want to look credible or trustworthy copy pasting from other websites will not work.
Search engine spiders will not tag your website as an authority in your chosen niche. Content is still king. Regular updates and good keyword research are also a must.
Good search engine optimization can spell a difference of thousands of dollars in your affiliate marketing business. You can grab a free e-book from this website on SEO Optimization!
