By Dan S. Kennedy
Most people reading this have goals. If you do not, you need to stop reading, close
your business for a couple days, lock yourself away in quiet and private and figure out
what you want and don't want. But let's assume you have goals. If you do, you would
probably like to reach them faster. After all, we live in a lightning speed, amazingly
impatient world.
What most entrepreneurs' experience, at some point in their lives, is what I call the
"wealth sprint to independence." Yes, life's a marathon. But almost every highly
successful entrepreneur has had the same experience I've had: a short sprint of 3, 4
or 5 years where you achieve more than in the previous 15, 20 or 30 years. What
makes this sprint happen? If you knew, could you force it to happen immediately?
There are many factors in order to accelerate your independence and I'd like to
discuss a few of the most important ones with you:
(1) INCREASED INVESTMENT IN VASTLY SUPERIOR MARKETING AND PROMOTION
Virtually everyone who's done the 'wealth sprint to independence', kicked it off with
advertising, marketing or sales breakthrough or related business breakthrough, such
as premium pricing. For one, a TV infomercial; for another, joint venture alliances or
'parasite' opportunities with other entrepreneurs; for another, adding tele-seminars;
for another use of the Internet.
One way or another, they found a new or better way to apply some proven marketing
strategy or tool to their business and did so aggressively. This is why it is so vital to
be a very, very serious student of successful marketing. To be on the constant hunt for
that one idea, that one 'tweak'.
(2) IMPROVED WEALTH CONSCIOUSNESS
I don't mean to sound esoteric. But, believe me, us multi-millionaire 'independent'
entrepreneurs do think about money differently from the rest of the folk. Profoundly so.
For example, we know that money is infinite, not finite; that price is incredibly elastic;
that everybody finds the money to buy what they are really motivated to buy; that it's
always a great economy for the adept marketer.
We have no hang-ups about sales, promotion. This is why it is very important to
associate with such people any and every way you can, so their unorthodox thinking
can become your thinking.
This is why tele-coaching and coaching groups, tele-seminars, tapes, books and
newsletters from such bona fide sources are of such immense value. Quite frankly, if
you're not hitting your independence goals as rapidly and easily as you'd like, it
probably has a lot more to do with your thinking than your business, its location, its
customers, its competitors or other external factors.
(3) INTENSE EFFORT
We do a lot and get a lot done. I'm amazed and dismayed at how little others make
happen, hour by hour, day by day. Here's a good question: if I came to your business
on a field trip and followed you around all day, every day, for a week, how impressed
and in awe would I be at.
Everything you do everyday to attract new customers?
Everything you do to convert leads, to get more value from leads?
Everything you do to analyze your business everyday?
Everything you do to nurture the relationship with your customers?
Everything you do to manage your time effectively?
Everything you do to improve your knowledge and skill?
Everybody you associate with?
Not just one or two things - everything - lots of things.
If I wouldn't be all that impressed then you shouldn't be either, and you should be
striving to up the ante on your productivity.
Most people reading this have goals. If you do not, you need to stop reading, close
your business for a couple days, lock yourself away in quiet and private and figure out
what you want and don't want. But let's assume you have goals. If you do, you would
probably like to reach them faster. After all, we live in a lightning speed, amazingly
impatient world.
What most entrepreneurs' experience, at some point in their lives, is what I call the
"wealth sprint to independence." Yes, life's a marathon. But almost every highly
successful entrepreneur has had the same experience I've had: a short sprint of 3, 4
or 5 years where you achieve more than in the previous 15, 20 or 30 years. What
makes this sprint happen? If you knew, could you force it to happen immediately?
There are many factors in order to accelerate your independence and I'd like to
discuss a few of the most important ones with you:
(1) INCREASED INVESTMENT IN VASTLY SUPERIOR MARKETING AND PROMOTION
Virtually everyone who's done the 'wealth sprint to independence', kicked it off with
advertising, marketing or sales breakthrough or related business breakthrough, such
as premium pricing. For one, a TV infomercial; for another, joint venture alliances or
'parasite' opportunities with other entrepreneurs; for another, adding tele-seminars;
for another use of the Internet.
One way or another, they found a new or better way to apply some proven marketing
strategy or tool to their business and did so aggressively. This is why it is so vital to
be a very, very serious student of successful marketing. To be on the constant hunt for
that one idea, that one 'tweak'.
(2) IMPROVED WEALTH CONSCIOUSNESS
I don't mean to sound esoteric. But, believe me, us multi-millionaire 'independent'
entrepreneurs do think about money differently from the rest of the folk. Profoundly so.
For example, we know that money is infinite, not finite; that price is incredibly elastic;
that everybody finds the money to buy what they are really motivated to buy; that it's
always a great economy for the adept marketer.
We have no hang-ups about sales, promotion. This is why it is very important to
associate with such people any and every way you can, so their unorthodox thinking
can become your thinking.
This is why tele-coaching and coaching groups, tele-seminars, tapes, books and
newsletters from such bona fide sources are of such immense value. Quite frankly, if
you're not hitting your independence goals as rapidly and easily as you'd like, it
probably has a lot more to do with your thinking than your business, its location, its
customers, its competitors or other external factors.
(3) INTENSE EFFORT
We do a lot and get a lot done. I'm amazed and dismayed at how little others make
happen, hour by hour, day by day. Here's a good question: if I came to your business
on a field trip and followed you around all day, every day, for a week, how impressed
and in awe would I be at.
Everything you do everyday to attract new customers?
Everything you do to convert leads, to get more value from leads?
Everything you do to analyze your business everyday?
Everything you do to nurture the relationship with your customers?
Everything you do to manage your time effectively?
Everything you do to improve your knowledge and skill?
Everybody you associate with?
Not just one or two things - everything - lots of things.
If I wouldn't be all that impressed then you shouldn't be either, and you should be
striving to up the ante on your productivity.


