The Power of Positive Self-Expectancy: The Psychology of Winning By Denis Waitley

"Goals provide the energy source that powers our lives. One of the best ways we can get the most from the energy we have is to focus it. That is what goals can do for us; concentrate our energy."  — Denis Waitley 

As we approach the ideas and strategies that will help make 2011 the best year ever for you, let’s consider the power of positive self-expectancy. It’s an attribute that I’ve seen help countless people over the years since the launch of my classic Nightingale-Conant program The Psychology of Winning

Positive self-expectancy is the first, most outwardly identifiable quality of a top-achieving, winning human being.real Positive self-expectancy is pure and simple optimism: enthusiasm for everything you do. And optimism is expecting the most favorable result from your own actions.

There never was a winner who didn’t expect to win in advance. Winners understand that life is a self-fulfilling prophecy. And they know that you usually get what you expect in the long run. So winners accept the belief that hope and a deep, unbreakable faith—forged into a fundamental attitude of positive self-expectancy—is the eternal spring from which all creative, motivating energy flows.

The idea that faith conquers all has been verified from biblical times to current-day medical histories to daily stories of heroism and come-from-behind victories and rags-to-riches success we read about every day in the newspapers. They’re human biographies of greatness we read about, hear about, and watch on TV. And we marvel over these special people who pull themselves up by their own bootstraps.

Let me ask you this: Did it ever occur to you that you, also, are one of these special people? Well, you are! You see, most of the real winners in life are so busy contributing, they don’t even think of seeking publicity for their acts. Most of them are discovered by the media, caught in the act of winning. Only a few famous people are winners, and only a few winners will become famous people. That’s because success is a very individual thing. Success is the way you spend your minutes doing your best for others. It is the way you take the talent you were born with, and the knowledge and skills you have since developed, and use them fully, toward a purpose that makes you feel worthwhile, according to your own individual internal standards.

In your quest for excellence, there are two powerful sets of great expectations affecting your life. First, there are the expectations that others close to you have for you. And then there are the expectations that you have for yourself. While we all try to rise to the expectations others have for us, there is no question that our limitations and success will be based, most often, on our own expectations for ourselves. What the mind dwells upon, the body acts upon.

As a behavioral scientist studying the lives of thousands of winners and losers, I find that "psycho," the mind, is your own best fortuneteller to forecast the actions of "soma," the body. And understanding this mind-and-body psychosomatic relationship is the key to understanding the importance of the first, most outwardly identifiable quality of a winner: that of positive self-expectancy. Winners expect another good day, a promotion, a raise, to find a parking place, a productive meeting, and a harmonious family life—and they usually get them. Winners know that their actions will be controlled by their current obsessions. Losers generally expect more of the same frustration, more problems, the loss of a job, a dull evening, bad service, and failure.  Most importantly, losers expect to feel bad and get sick—and they do.

Careful studies of the life histories of thousands of widely differing people have shown that the probability of health changes, such as sickness, accident, even pregnancy, can be predicted. We are learning that all disease is not necessarily caused by germs. All of us have germs, but only a few become ill as a result. Instead, the cause of disease is loosely linked with the way individuals react to life. The link between stressful life changes, expectant anxiety, and health changes seems to be associated with the body’s immune system, which makes antibodies to fight foreign material and germs. Situations that arouse fear and anxiety suppress antibody productions as well.

Distrustful situations may also upset production of hormones, which have a role in emotional balance. An emotionally upset individual is much more prone to accidents.
But what does all this have to do with positive self-expectancy and winning attitudes? Simply this: Mental obsessions DO have physical manifestations. You do become that which you fear. You get what you suspect. You are that which you expect to be. This power of the self-fulfilling prophecy is one of the most amazing phenomena of human nature. What do you expect for yourself? You should expect the best. The winners in life, believing in the self-fulfilling prophecy, keep their momentum moving upward by expecting better jobs, more money, good health, better family relationships, financial security, warm friendships, and success.


All really successful individuals fervently desire and expect to win—no matter what curve life throws at them. Think about Helen Keller, who graduated magna cum laude and devoted her entire life to the service of others, although she had been deaf and blind since infancy. Franklin Delano Roosevelt had polio. The modern artist Matisse created some of his best work when he was nearly blind, aged, and bedridden. A young woman named Patti Catalano overcame the self-destructive habits of overeating and chain-smoking to become one of the top 10 marathon runners in the world. I remember a little girl who took her optimism from the back streets of Harlem to the center court at Wimbledon—Althea Gibson. In spite of their handicaps, they expected to do their best. They wanted to achieve and expected to excel.

But there’s more to positive self-expectancy than meets the eye. Medical researchers have discovered that the body produces natural morphine-like substances that operate on certain receptor sites in the brain and spinal cord. These natural internal opiates are called endorphins. Secreted and used by the brain, endorphins reduce the experience and screen out unpleasant stimuli. In fact, the presence of endorphins actually causes the feeling of well-being.

In one related study, actors were wired to electrodes and connected to blood catheters. They were then asked to perform various scenes. When they portrayed characters who were angry or depressed, endorphin levels dropped. But when the scene called for emoting joy, confidence, and love, endorphin levels shot up dramatically. Science has shown that positive thoughts produce endorphins. Endorphins, in turn, encourage feelings of optimism and well-being. So it works both ways. You sing because you’re happy, and you’re happy because you’re singing. Sixty to 70 percent of the population who visit physicians are sick as a result of an emotional feeling of stress because of the pressure they feel from life. 

That’s why it’s critically important to remember that the key to winning positive self-expectancy is to understand that in the long run, every individual receives just about what he or she expects. And if you have faith that if you do things the right way, you’ll be rewarded accordingly—you’ll be a winner!

Optimism is a way of life. Some techniques for generating a greater attitude of positive self-expectancy include the following: First, look at problems as opportunities—search for the favorable aspects of every situation. Next, learn to stay relaxed and friendly, no matter how much pressure and tension you’re under. In the beginning, it’s likely that you’ll have to fake it. But the truth is that both calmness and courage are learned habits, and there’s no better way to learn a good habit than by actually getting in and doing it and living it. Next, and this is very important, in dealing with other people, instead of griping, try praising. In place of cynicism, try optimism. Instead of being unhelpfully critical, try being constructively helpful. You know these are learned habits, too. And everyone is dependent on others for at least part of his or her own positive self-expectancy.

And next, get excited and enthusiastic about your own dream. This excitement is like a forest fire. You can smell it, taste it, and see it a mile away. Everybody loves a winner. But nobody crowds around a loser’s locker room. Don’t run around with the doomsayers who look up and shout that the sky is always falling. Optimism and realism go together. They are the problem-solving twins. Pessimism and cynicism are the two worst companions. Surround yourself with the "no-problem, can-do" type with big dreams like your own. It’s the excitement of the big dream that carries you through the setbacks that you encounter. 

The single most outwardly identifiable quality of a winner is positive self-expectancy—optimism. It’s the key to good health. It’s the key to happiness, and it puts the favorable inclination toward the achievement of every goal you set. Positive self-expectancy is the winner’s edge.

 The Psychology of Winning
 Winning: The Psychology Of CompetitionThe Psychology of WinningThe Psychology of Winning for Women: What Every Woman Needs to Know--What Every Man Needs to UnderstandWinning the Rat Race Without Becoming a Rat: The Psychology of Winning in BusinessMind Mastery For Winning (DVD & CD)

The Parable of Talents

By: Brian Tracy

The Parable of the Talents is the primary reason for wealth or poverty throughout history.

Reasons for Rich or Poor
Why do some people retire rich and most people retire poor? This subject has fascinated philosophers, thinkers, mystics and teachers throughout the ages. There have been so many cases of hundreds or thousands and even millions of men and women who have started with nothing and become financially independent that people are naturally curious to know why it happened and what are the common rules or principles that others can apply to become wealthy as well.

Why People Become Rich
One illustration of this key principle is called the parable of the talents. In the Bible, it says, "To him that hath, shall more be given, and he shall have abundance. But from him that hath not, even that which he hath shall be taken away."

Accumulation Leads to More Accumulation
What does it mean? In the modern world, we say "the rich get richer and the poor get poorer." The fact is that people who accumulate money tend to accumulate more and more. People who don't accumulate money seem to lose even that little bit of money which they have. Why should this happen? The great success principle, the single idea that explains human destiny is simple. It says that, "you become what you think about, most of the time."

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Control Your Thoughts
And whatever you dwell upon, grows in your reality. You create your entire world by the things you choose to think about and how you choose to think about them.

It just so happens that wealthy, successful people fill their minds with thoughts, words, pictures and images of wealth, affluence, success, productivity and solutions to problems in the marketplace, most of the time. These thoughts trigger the reticular activating cortex, the part of the brain that makes you more alert and sensitive to things that you have decided are important to you.

Activate Your Reticular Cortex
For example, if you decide to invest in a mutual fund, you will start to see news and information about mutual funds everywhere. Mentions in newspapers and magazines will jump out at you. These notices have always been there but now you have sensitized your brain to pick them up and draw them to your attention with far greater frequency and vividness. This is the function and power of your reticular cortex.

Avoid Poverty Thinking
On the other hand, what do poor people think about most of the time? Unfortunately, poor people fill their minds with thoughts of scarcity, lack, poverty, being unable to afford things. They are always thinking and talking about how little money they have, how much things cost and how they wish things could be better financially. What they think about most of the time is how little money they have.

Think Like Wealthy People Think
Wealthy people from an early age think about how much they have, how much they want and all the different things they can do to acquire and earn the money and things they desire.

Find Out How Rich People Think
Here's a rule for you. If you want to become successful, find out what failures do and don't do it. If you want to be wealthy, find out what poor people think about, and avoid thinking in those ways. Instead, find out how wealthy people think. Find out what they read. Find out how they spend their time. Study their lives, read their stories and autobiographies and listen to their words when they are interviewed and on tape. The more you find out what financially successful people think and talk about most of the time, and do the same things, the more rapidly you will enjoy the same rewards that they do.

Action Exercises
Here are two things you can do to put this parable of the talents into action:

First, make a decision today that from now on you will think and talk only about the financial success that you desire. At the same time, you will refuse to talk about or dwell upon your financial problems.

Second, instead of saying, "I can't afford it," instead ask the question, "How can I afford it?" When you think of something that you want or need that you don't have the money for at the time, the only question you ask is, "How?" How can you get it? What can you do to achieve it? What are your options? How can you get from where you are to where you want to go? This type of attitude will change your life.

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Manage Your Time Well

By Brian Tracy

To achieve all your goals and become everything you are capable of becoming you must get your time under control. Psychologists generally agree that a "sense of control" is the key to feelings of happiness, confidence, power, and personal well-being. And a sense of control is only possible when you practice excellent time management skills.

Choices and Decisions
If the front side of the coin of success is the ability to set clear goals for yourself, then the flip side of the same coin is the ability to get yourself organized and work on your most valuable tasks, every minute of every day. Your choices and decisions have combined to create your entire life to this moment. To change or improve your life in any way, you have to make new choices and new decisions that are more in alignment with who you really are and what you really want.

The Right Thing to Do
The only way that you can determine that is right or wrong, more or less important, high or low priority is by first determining your aim or goal at that particular moment. From that point forward, you can divide all your activities in to "A" activities or "B" activities. An "A" activity is something that moves you toward your goal, the faster and more directly the better. A "B" activity is an activity that does not move you toward a goal that is important to you.

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Begin with a List
The basic tool of time management is a list, organized by priority, and used as a constant tool for personal management. The fact is that you can't manage time; you can only manage yourself. That is why time management requires self-discipline, self-control, and self-mastery. Time management requires that you make the best choices and decisions necessary to enhance the quality of your life and work. Then you follow through on your decisions.

Use Advance Planning
Begin today to plan every week in advance, preferably the Sunday before the workweek begins. Plan every day in advance, preferably the night before. When you make a list of everything you have to do the following day, your subconscious mind works on that list all night long. When you wake up in the morning, you will often have ideas and insights to help you accomplish the items on your list.

Separate the Urgent from the Important
In the process of managing your time, you must separate the urgent tasks from the important ones. Urgent tasks are determined by external pressures and requirements. You must do them immediately.

Action Exercise
Make a list of everything you would like to be, do, or have in the months and years ahead. Analyze your list and select those items that can have the greatest possible consequences in your life.

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Manage Your Time Well
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