Ground Rules To Internet Marketing Success

Myth #1: Success Will Come Easily…
Translation: I don’t have to work for it

Yeah… And pigs can fly!

Wake Up! It is easy to succeed on the Net. But only after you’ve put in the hard work first. You will have to work – and work hard.

There’s a difference though. In your regular job, you’ll work and get paid. When you stop working, you’ll stop getting paid.

But with your Internet business, you can work once and get paid over and over again – and continue to get paid even after you stop working!


Myth #2: And Quickly
Translation: I don’t have to wait

Rome wasn’t built in a day. Honestly!

Get Real. It takes time and effort to build an Internet business from the ground up. There are many short-cuts and ready-made solutions, power tools and templates to help you get up to speed faster.

But it won’t happen in a day. It could – but more likely won’t.

Keep plugging away at it, though, and you can’t fail. It’s like the stone cutter who strikes the boulder one hundred times with no impact – and then on the 101st blow, the huge rock shatters into tiny pebbles.

He couldn’t have started at #101, now, could he? Neither can you.

Myth #3: Once I know it all, Nothing Can Stop Me
Translation: I don’t have to learn

Is today exactly like yesterday? Or will tomorrow be a carbon copy of today?

Knowledge doubles at a rate faster than ever before in history. New information needs to be processed daily. Sifting the knowledge from the noise is an important task you’ll need to master.

Which means one thing – You can’t stop learning – EVER.

The good news? Knowledge is power. And by learning, you’re gaining an edge over your competition that nothing can beat.


Myth #4: Things will Always be the Same
Translation: I don’t have to change

This kind of thinking will torpedo your business, make it sink like a rock.

The world around you is in a turbulent state of change. Constant, relentless, endless change.

Everything changes. And to stay on top of the game, you’ll have to change with it. Change faster so you stay ahead of the curve.

Study your market. Anticipate changes before they happen. Think about the future, creatively and imaginatively. Look on it as a challenge to be conquered, not a monster to be scared of.

Change is a constant. Embrace it. Profit from it.

Myth #5: I Know Exactly What Works - & Will Work Again
Translation: I don’t have to ZOOM

No one does. No, not even me...

You can test, survey, study, observe and research… but you still will not know.

Experimenting, trial-and-error, testing and tweaking, must become a way of life for you.

“Ready-FIRE-Aim” should be your mantra.

You’ll never be fully prepared. But as long as you’re ready to change, shift, reposition and revise your strategy and tactics, you’ll win.


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How To Write an Effective Newsletter

If you're like most companies, you're not using your newsletter for the marketing tool it is. You see many companies produce newsletters. But after a while, the purpose of the newsletter is lost and so is its impact. Here are a few tips for turning your newsletter into a powerful marketing strategy.

1. Determine what your readers want- too many newsletters are used simply to boast. Although your newsletter should promote your business, it's also a time to build your relationship with your prospects and customers. Be sure to discuss topics of interest and value for your customers and prospects.

2. Personalize your newsletter- there are hundreds of newsletters circulating on the Internet and in the mail. You need to make your newsletter stand out from the crowd. Making your newsletter uniquely you will make a difference. So be real. Feel free to include personality and emotion in your newsletter.

3. Make it look good- the visual aspect of your newsletter can make all the difference. Make it brief. (You only have the reader's attention for a few minutes.) Use bullets and appealing headlines. And include graphics.

4. Let your readers give you their opinion- ask your readers to comment on the newsletter. They will tell you what they liked, disliked, or want to see more of. Additionally, the interaction with your readers draws you closer to a sale.

5. Include your contact information- the ultimate purpose of the newsletter is to get more customers (through name recognition, relationship building, and promoting your products). However, without your contact information, those potential customers will never appear.

Create a newsletter worthy of your company and you'll drive your readers to future sales. Make it simple, make it short, and make it a powerful tool that reflects you and your business!

Emotion Selling

As a business owner, you already know that people buy for emotional reasons. No matter how great your product or service is, apathetic consumers will simply dismiss it. You need to tap into their emotions if you're going to convince them that they need your product.

By manipulating the pleasure and pain triggers in your prospect, you will be catching their attention, and encouraging them to act (either to rid themselves of the pain, or to retain feelings of pleasure.)

Here are some tips for injecting pain and pleasure into your marketing messages:

* Tell stories- people immediately connect with stories. If your story relates to an experience your prospect has had, they will immediately be reminded of the feelings they are fighting to avoid, or the feelings they'd love to feel again.

* Make your prospect imagine- the mind is a powerful tool. Asking your prospect to visualize sets a stage for you to present painful / pleasurable situations. Tap into past experiences, or create hypothetical ones. When it comes to emotion, your prospect's brain will not make a distinction between fact and fiction.

* Be confident in your product- when talking about your product or service, don't say what it might or could do for them. Explain what it will do. (Remember, your prospect needs to get rid of their pain or acquire pleasure as soon as possible. They need a guaranteed solution!)

* Use the right words- make your message vibrant by using active verbs (example: Jane runs instead of Jane is running.) Also, use words associated with pleasure (babies, soft, relaxing etc.) or pain (dentist, suffering, trauma).

One last point: once you draw out the pain or pleasure, let your audience revel in it. Don't be too quick to move past the emotion. It's the emotion that moves people to action. If you can successfully incorporate emotional stimulation in your marketing messages, you will be transporting your prospect to a buying state!


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