Articles For Marketers

Google says to ask yourself:

2011-05-18T00:08:00.000-07:00

Google says to ask yourself:

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Fun Email Marketing and The Best Day of the Week to Send Email

2011-05-09T20:26:00.000-07:00

"Using Email Marketing for Fun and Profit"

Email marketing may be the world's most powerful (and economical) form of marketing. Gone are the days when you have to put your home, your car and even your children's college funds at risk just to send out a sales letter to sell a product that could potentially earn you a fortune.

The Internet is the only place on earth where you can truly market everyday with no money or very little money if you know how. Only a small percentage of Internet marketers truly know how to use email correctly so that it produces remarkable profits. Even many Internet marketing experts conduct their email marketing in a manner that directly conflicts with what our evidence here suggests. Still, these are lessons we have found to consistently render a positive result.

"The Best Day of the Week to Send Email"

Emails sent on a Friday results in at least 23% more sales than emails that are sent out on any other day; Friday emails out-pull the worst day (Wednesday!) by 89%. Emails sent out on a Tuesday get the worst percentage of clicks (or views). Wednesday emails get the worst sales. Thursday is the best day to send emails to get raw clicks.

You could earn 89% more money on a direct-response offer by simply changing when you send your emails. Imagine the cumulative earnings you will generate by applying this information to your online business. Combine this with the fact that many still believe the myth that Wednesday is the best day of the week to send email, and this information alone will give you a tremendous competitive edge.

The Power of Positive Self-Expectancy: The Psychology of Winning By Denis Waitley

2010-12-20T20:01:00.000-08:00

"Goals provide the energy source that powers our lives. One of the best ways we can get the most from the energy we have is to focus it. That is what goals can do for us; concentrate our energy." — Denis Waitley

As we approach the ideas and strategies that will help make 2011 the best year ever for you, let’s consider the power of positive self-expectancy. It’s an attribute that I’ve seen help countless people over the years since the launch of my classic Nightingale-Conant program The Psychology of Winning.

Positive self-expectancy is the first, most outwardly identifiable quality of a top-achieving, winning human being.real Positive self-expectancy is pure and simple optimism: enthusiasm for everything you do. And optimism is expecting the most favorable result from your own actions.

There never was a winner who didn’t expect to win in advance. Winners understand that life is a self-fulfilling prophecy. And they know that you usually get what you expect in the long run. So winners accept the belief that hope and a deep, unbreakable faith—forged into a fundamental attitude of positive self-expectancy—is the eternal spring from which all creative, motivating energy flows.

The idea that faith conquers all has been verified from biblical times to current-day medical histories to daily stories of heroism and come-from-behind victories and rags-to-riches success we read about every day in the newspapers. They’re human biographies of greatness we read about, hear about, and watch on TV. And we marvel over these special people who pull themselves up by their own bootstraps.

Let me ask you this: Did it ever occur to you that you, also, are one of these special people? Well, you are! You see, most of the real winners in life are so busy contributing, they don’t even think of seeking publicity for their acts. Most of them are discovered by the media, caught in the act of winning. Only a few famous people are winners, and only a few winners will become famous people. That’s because success is a very individual thing. Success is the way you spend your minutes doing your best for others. It is the way you take the talent you were born with, and the knowledge and skills you have since developed, and use them fully, toward a purpose that makes you feel worthwhile, according to your own individual internal standards.

In your quest for excellence, there are two powerful sets of great expectations affecting your life. First, there are the expectations that others close to you have for you. And then there are the expectations that you have for yourself. While we all try to rise to the expectations others have for us, there is no question that our limitations and success will be based, most often, on our own expectations for ourselves. What the mind dwells upon, the body acts upon.

As a behavioral scientist studying the lives of thousands of winners and losers, I find that "psycho," the mind, is your own best fortuneteller to forecast the actions of "soma," the body. And understanding this mind-and-body psychosomatic relationship is the key to understanding the importance of the first, most outwardly identifiable quality of a winner: that of positive self-expectancy. Winners expect another good day, a promotion, a raise, to find a parking place, a productive meeting, and a harmonious family life—and they usually get them. Winners know that their actions will be controlled by their current obsessions. Losers generally expect more of the same frustration, more problems, the loss of a job, a dull evening, bad service, and failure. Most importantly, losers expect to feel bad and get sick—and they do.

Careful studies of the life histories of thousands of widely differing people have shown that the probability of health changes, such as sickness, accident, even pregnancy, can be predicted. We are learning that all disease is not necessarily caused by germs. All of us have germs, but only a few become ill as a result. Instead, the cause of disease is loosely linked with the way individuals react to life. The link between stressful life changes, expectant anxiety, and health changes seems to be associated with the body’s immune system, which makes antibodies to fight foreign material and germs. Situations that arouse fear and anxiety suppress antibody productions as well.

Distrustful situations may also upset production of hormones, which have a role in emotional balance. An emotionally upset individual is much more prone to accidents.

But what does all this have to do with positive self-expectancy and winning attitudes? Simply this: Mental obsessions DO have physical manifestations. You do become that which you fear. You get what you suspect. You are that which you expect to be. This power of the self-fulfilling prophecy is one of the most amazing phenomena of human nature. What do you expect for yourself? You should expect the best. The winners in life, believing in the self-fulfilling prophecy, keep their momentum moving upward by expecting better jobs, more money, good health, better family relationships, financial security, warm friendships, and success.

All really successful individuals fervently desire and expect to win—no matter what curve life throws at them. Think about Helen Keller, who graduated magna cum laude and devoted her entire life to the service of others, although she had been deaf and blind since infancy. Franklin Delano Roosevelt had polio. The modern artist Matisse created some of his best work when he was nearly blind, aged, and bedridden. A young woman named Patti Catalano overcame the self-destructive habits of overeating and chain-smoking to become one of the top 10 marathon runners in the world. I remember a little girl who took her optimism from the back streets of Harlem to the center court at Wimbledon—Althea Gibson. In spite of their handicaps, they expected to do their best. They wanted to achieve and expected to excel.

But there’s more to positive self-expectancy than meets the eye. Medical researchers have discovered that the body produces natural morphine-like substances that operate on certain receptor sites in the brain and spinal cord. These natural internal opiates are called endorphins. Secreted and used by the brain, endorphins reduce the experience and screen out unpleasant stimuli. In fact, the presence of endorphins actually causes the feeling of well-being.

In one related study, actors were wired to electrodes and connected to blood catheters. They were then asked to perform various scenes. When they portrayed characters who were angry or depressed, endorphin levels dropped. But when the scene called for emoting joy, confidence, and love, endorphin levels shot up dramatically. Science has shown that positive thoughts produce endorphins. Endorphins, in turn, encourage feelings of optimism and well-being. So it works both ways. You sing because you’re happy, and you’re happy because you’re singing. Sixty to 70 percent of the population who visit physicians are sick as a result of an emotional feeling of stress because of the pressure they feel from life.

That’s why it’s critically important to remember that the key to winning positive self-expectancy is to understand that in the long run, every individual receives just about what he or she expects. And if you have faith that if you do things the right way, you’ll be rewarded accordingly—you’ll be a winner!

Optimism is a way of life. Some techniques for generating a greater attitude of positive self-expectancy include the following: First, look at problems as opportunities—search for the favorable aspects of every situation. Next, learn to stay relaxed and friendly, no matter how much pressure and tension you’re under. In the beginning, it’s likely that you’ll have to fake it. But the truth is that both calmness and courage are learned habits, and there’s no better way to learn a good habit than by actually getting in and doing it and living it. Next, and this is very important, in dealing with other people, instead of griping, try praising. In place of cynicism, try optimism. Instead of being unhelpfully critical, try being constructively helpful. You know these are learned habits, too. And everyone is dependent on others for at least part of his or her own positive self-expectancy.

And next, get excited and enthusiastic about your own dream. This excitement is like a forest fire. You can smell it, taste it, and see it a mile away. Everybody loves a winner. But nobody crowds around a loser’s locker room. Don’t run around with the doomsayers who look up and shout that the sky is always falling. Optimism and realism go together. They are the problem-solving twins. Pessimism and cynicism are the two worst companions. Surround yourself with the "no-problem, can-do" type with big dreams like your own. It’s the excitement of the big dream that carries you through the setbacks that you encounter.

The single most outwardly identifiable quality of a winner is positive self-expectancy—optimism. It’s the key to good health. It’s the key to happiness, and it puts the favorable inclination toward the achievement of every goal you set. Positive self-expectancy is the winner’s edge.

The Psychology of Winning

The Parable of Talents

2010-12-15T01:01:00.000-08:00

By: Brian Tracy

The Parable of the Talents is the primary reason for wealth or poverty throughout history.

Reasons for Rich or Poor
Why do some people retire rich and most people retire poor? This subject has fascinated philosophers, thinkers, mystics and teachers throughout the ages. There have been so many cases of hundreds or thousands and even millions of men and women who have started with nothing and become financially independent that people are naturally curious to know why it happened and what are the common rules or principles that others can apply to become wealthy as well.

Why People Become Rich
One illustration of this key principle is called the parable of the talents. In the Bible, it says, "To him that hath, shall more be given, and he shall have abundance. But from him that hath not, even that which he hath shall be taken away."

Accumulation Leads to More Accumulation
What does it mean? In the modern world, we say "the rich get richer and the poor get poorer." The fact is that people who accumulate money tend to accumulate more and more. People who don't accumulate money seem to lose even that little bit of money which they have. Why should this happen? The great success principle, the single idea that explains human destiny is simple. It says that, "you become what you think about, most of the time."

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Control Your Thoughts
And whatever you dwell upon, grows in your reality. You create your entire world by the things you choose to think about and how you choose to think about them.

It just so happens that wealthy, successful people fill their minds with thoughts, words, pictures and images of wealth, affluence, success, productivity and solutions to problems in the marketplace, most of the time. These thoughts trigger the reticular activating cortex, the part of the brain that makes you more alert and sensitive to things that you have decided are important to you.

Activate Your Reticular Cortex
For example, if you decide to invest in a mutual fund, you will start to see news and information about mutual funds everywhere. Mentions in newspapers and magazines will jump out at you. These notices have always been there but now you have sensitized your brain to pick them up and draw them to your attention with far greater frequency and vividness. This is the function and power of your reticular cortex.

Avoid Poverty Thinking
On the other hand, what do poor people think about most of the time? Unfortunately, poor people fill their minds with thoughts of scarcity, lack, poverty, being unable to afford things. They are always thinking and talking about how little money they have, how much things cost and how they wish things could be better financially. What they think about most of the time is how little money they have.

Think Like Wealthy People Think
Wealthy people from an early age think about how much they have, how much they want and all the different things they can do to acquire and earn the money and things they desire.

Find Out How Rich People Think
Here's a rule for you. If you want to become successful, find out what failures do and don't do it. If you want to be wealthy, find out what poor people think about, and avoid thinking in those ways. Instead, find out how wealthy people think. Find out what they read. Find out how they spend their time. Study their lives, read their stories and autobiographies and listen to their words when they are interviewed and on tape. The more you find out what financially successful people think and talk about most of the time, and do the same things, the more rapidly you will enjoy the same rewards that they do.

Action Exercises
Here are two things you can do to put this parable of the talents into action:

First, make a decision today that from now on you will think and talk only about the financial success that you desire. At the same time, you will refuse to talk about or dwell upon your financial problems.

Second, instead of saying, "I can't afford it," instead ask the question, "How can I afford it?" When you think of something that you want or need that you don't have the money for at the time, the only question you ask is, "How?" How can you get it? What can you do to achieve it? What are your options? How can you get from where you are to where you want to go? This type of attitude will change your life.

"Change Your Habits...
Change Your Life!"

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Self Made Millionaire

Manage Your Time Well

2010-12-13T23:32:00.000-08:00

By Brian Tracy

To achieve all your goals and become everything you are capable of becoming you must get your time under control. Psychologists generally agree that a "sense of control" is the key to feelings of happiness, confidence, power, and personal well-being. And a sense of control is only possible when you practice excellent time management skills.

Choices and Decisions
If the front side of the coin of success is the ability to set clear goals for yourself, then the flip side of the same coin is the ability to get yourself organized and work on your most valuable tasks, every minute of every day. Your choices and decisions have combined to create your entire life to this moment. To change or improve your life in any way, you have to make new choices and new decisions that are more in alignment with who you really are and what you really want.

The Right Thing to Do
The only way that you can determine that is right or wrong, more or less important, high or low priority is by first determining your aim or goal at that particular moment. From that point forward, you can divide all your activities in to "A" activities or "B" activities. An "A" activity is something that moves you toward your goal, the faster and more directly the better. A "B" activity is an activity that does not move you toward a goal that is important to you.

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Begin with a List
The basic tool of time management is a list, organized by priority, and used as a constant tool for personal management. The fact is that you can't manage time; you can only manage yourself. That is why time management requires self-discipline, self-control, and self-mastery. Time management requires that you make the best choices and decisions necessary to enhance the quality of your life and work. Then you follow through on your decisions.

Use Advance Planning
Begin today to plan every week in advance, preferably the Sunday before the workweek begins. Plan every day in advance, preferably the night before. When you make a list of everything you have to do the following day, your subconscious mind works on that list all night long. When you wake up in the morning, you will often have ideas and insights to help you accomplish the items on your list.

Separate the Urgent from the Important
In the process of managing your time, you must separate the urgent tasks from the important ones. Urgent tasks are determined by external pressures and requirements. You must do them immediately.

Action Exercise
Make a list of everything you would like to be, do, or have in the months and years ahead. Analyze your list and select those items that can have the greatest possible consequences in your life.

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Manage Your Time Well

Priceless Article By T. Harv Eker : It's Not the Times, It's the Technique

2010-12-05T22:23:00.000-08:00

T Harv Eker

When businesses go down these days, you hear the same thing over and over again: "It's the economy. Times are tough. It's hard to get people to spend money or take risks."

Yeah, people are going to be more cautious about how they invest or spend their money in a tough economic downswing. But what's the main function of any kind of business at any time? Getting people to buy your product or service. Simple, yes or yes? But if a business today isn't good at attracting people to buy what it's offering, it will lose profitability and go down, but the economy gets blamed.

Here's the truth: Being a successful businessperson has nothing to do with the economy. If you know what you're doing, you're going to be successful in any economy. And one of the keys to the success of a business is Effective Marketing.

This is one of the most crucial functions of business, but quite frankly most people suck at it! That's why, statistically, most businesses fail, especially when exposed to an economy like the one we're in.

As a business owner, the main function of generating leads and getting as many of those people to buy your product as possible doesn't ever change no matter what's going on out there. An effective system of marketing will make or break if people will buy your product, and whether or not your business will be profitable.

Successful businesses have these four marketing techniques, no matter what the industry:

1. You have to start with prospects—These are the people you're going to be "talking" to. You need a database of people who will raise their hands and say, "Hey, I'm interested. Tell me more."

2. You have to have a message—Start with information: who you are, what you do, your credibility and expertise, and the benefits of whatever it is you're offering. The hook.

3. You have to know how you're going to reach them— Newsletters, emails, network marketing, direct mail—a system of delivering the message.

4. You need to have a back end—A method for closing the sale or following up later. Not everyone who raised his or her hand will say, "I want this now." Don't let potential customers fall through the cracks.

These four steps are necessary for any business at any time, and you also have to have strategies in place for each of the steps individually, like how to build your database (engine search, joint ventures, etc.), psychological leveraging (the potential pain by not going with your product), attractive packaging, and alleviating fears and hesitation.

It doesn't matter what type of marketing you do—paper, electronic, or people to people—you've got to have a system that works, a checklist of things you'd do whether the economy is good or bad.

You need something that makes it easier for you to get people to buy your product and easier for them to want to buy it. With effective systems in place, it's a win-win, and you're giving yourself a greater chance that people spend their otherwise reluctant money on your product. Of course, don't forget to deliver on the promise.

Effective marketing makes the difference between a good business that prospers only when times are good and a great business that endures in any economy.

Take a Look at Your Intention

Nobody tells us when we're young that we have a purpose, partly because most people don't even believe it in the first place. And even if they do believe it, a lot of people just don't know how to live it and nurture it within themselves, let alone in their kids.

It's not necessarily something we learn in school, either. There's this vague notion of "doing something with ourselves," but not specifically being educated to live our individual mission.

We're too busy learning the same things everybody else in the class is learning, doing the same homework, and anxious about passing the same tests.

As with many things in life, it usually takes some kind of pain or unpleasantness to jar us into new perspectives, new thoughts, and new possibilities. Thank the universe for adversity! Sometimes—heck, maybe most of the time—that's what it takes to get us into action.

Only this time around, the action isn't just our automatic responses to the programming we acted out for so long. We're much keener to avoid that pain or unpleasantness, so we start asking new questions, different questions, and better-quality questions. In short, we start acting from a whole new set of intentions.

We come up with better reasons to spend our time and energy in pursuit of what we say we want. It's important to have goals, but you have to go further. The level of importance you place on your reasons is going to activate the power of intention. And intention is very, very powerful because it acts like a magnet.

When you have something out there that you want, it draws unto itself, so you need something that is really going to ignite you to fulfill you, to get your passion up, to get your energy up.

Whatever your reason is for wanting more money, make sure it's from a compelling inner truth. Even if it's something like, "I want to buy a nicer car so I can feel better about myself"; if that's true for you, then that's your truth! There's no one who can tell you you're right or wrong. It's yours!

People need more money to pay the bills, yes? Well, how motivating is that? "Boy, I really want go out there and work my butt off and have a new vision and do all this work and everything so I can pay the bills." I think not.

Know how I made an extra $150,000 in one month? I changed my priority of what the money was for. At first, I was looking for more money for more investments, but I already had some investments, and I did okay. And then I decided that I wanted to buy a condo.

And all of a sudden I noticed business miracles were starting to happen, money coming in from places we weren't even thinking it could come from. Can I explain it? No. Why? Because it's spiritually based. You can't explain those kinds of things.

Intention is focus internalized. Focus is the steering wheel; intention is the fuel that powers the vehicle. Don't go for the regular. Go for the super-grade, the one that's going to run your vehicle cleaner, stronger, and longer.

T Harv Eker

The Power of Positive Thinking

2010-11-22T20:52:00.000-08:00

Translated into fifteen languages with more than 7 million copies sold, "The Power of Positive Thinking" is unparalleled in its extraordinary capacity for restoring the faltering faith of millions.

In this insightful program, Dr. Peale offers the essence of his profound method for mastering the problems of everyday living.

You will learn:

-How to eliminate that most devastating handicap---self doubt

-How to free yourself from worry, stress and resentment

-How to climb above problems to visualize solutions and then attain them

-Simple prayerful exercises that you can do every day, through-out the day, to reinforce your new-found habit of happiness

Eliminating all the negative thoughts that prevent you from achieving happiness and success, "The Power of Positive Thinking" is an inspiring program that will help you create a positive change in your life.

Available on MP3 Download.

The Power of Positive Thinking

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** Article: Visualizations, Affirmations, and Wealth - By TB Wright **
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Wealth can be defined as any number of things, experiences, or manifestations. In the online seminar series I present, wealth is defined as "an increase in anything that is important to you." So wealth could be more smiles from friends, more money, or more of a profound and distinct experience of your relationship to . . . anything. Wealth doesn't even have to be "an accumulation of" because we don't necessarily stock up on smiles or experiences. This increase could be actual or perceived. It's simply an increase in anything that is important to you. With "to you" being the key phrase. It's you who defines what wealth represents, regardless of whatever coaching, mentoring, examples, or advice you have ever gotten. It's your abundance after all!

The next question I invariably get is always "How?" "How do I increase my wealth?" And the one answer I always give is "I don't know." I do not know, nor do you, exactly how things are going to work out so that you get what you desire. I only trust that they will. It's like fishing. You throw out your line and then sit back and relax, and the irony is the more you relax, the more bites you get on your line! Manifestation is no different. Throw out your line, and then trust that something will take the bait. With the bait being the asking you have given to The Universe, and the relaxing being trusting that what you have asked for will come, no matter what. It's also important that you are there to pull in the line when it gets a hit; to be present and aware. It's also not important that you know what kind of fish you are going to reel in. All fish are good, all wealth is important to appreciate. Sometimes we get the new house by paying cash, and at others, someone gives it to us. At other times, we take out a mortgage, but the point is, that we are living within the house we love.

Regarding affirmations and visualizations, the following processes are offered so that the visualization and affirmation work you do will be the most effective possible. Effective for you having what you desire.

What do you visualize when you are attempting to manifest something? The exact thing that you desire? That is one way of asking, but not the most effective way. I would imagine that for most of us, we are pretty clear on what we want. Take money for instance. We want more money, and usually what people visualize with regard to money are the things that money will buy. That's one way of doing it, but there is a much more effective way that will get you what you want, and much faster. Instead of visualizing things, after you ask, just trust that what you have asked for will come, and that you do not know the "how" in relationship to that manifestation. What you do know, however, is how you imagine you will feel after receiving your good. The one key, best, most effective way of manifesting in real time and space, and the fastest, is to instead of visualizing about things, imagine your feelings in response to receiving what you want.

That's right, imagine how you would feel so good once you arrive at the manifesting success you desire. Bask in appreciation for what you going to receive, as if you have already received it. This isn't about faking anything, this is about purposely creating the feelings you imagine you would have upon getting what you want. You certainly do know that! You may not know exactly how you are going to feel, but you certainly already know how you imagine it's going to feel-much better than you are feeling right now! You have to be already imagining that, or you wouldn't want to manifest your desires in the first place, because the only reason we desire more of anything, is that we think we are going to feel better in the receiving of it.

In visualization, once you imagine the thing you want, a car for instance, let that picture go. You already have it in mind, you already know what the thing is, now focus on how you are going to feel elated in relationship to receiving it. In this way, the great permission slip we have inside of us, is being prepared to receive. And it's the getting into the receiving mode through visualization that's the most important aspect of your visualization work. The car you want? The house you desire? The money you imagine? The relationship with an already existing person somewhere out there? That car, that house, that money, that person, does not need to be created by you, because that manifestation already exists in real time and real space, and you are wasting your energy "trying to create it" since it's already existing! That person? If they're your age, or near it, then they have to already exist.

In this way, you will spend your time and energy doing what is the most effective thing possible in visualization work, and that is to devote your entire focus to how you feel inside. Feel good about something, and it's a request to The Universe, a literal "go ahead" signal for the receiving of more. Feel good about the money you have? Then feel good about the more money you will receive. Feel good about someone in your life? Then feel good about more wonderful someone's in your life. The list goes on.

With regard to affirmations, the most effective way to affirm is to tell the truth. Do not say that "I am rich" when you are not. Instead, if rich is what you desire to be, then you can say "I am getting richer and richer every day." In this way, even if you find a single penny on the ground, then you are getting richer and richer, because what part of the whole million dollars do you think that single penny isn't as part of? Truth is, it's a part of the whole thing! And the more appreciative you are of each and every single part of what you desire to manifest, the more your affirmations of wealth will lead you to having the whole thing. Your affirmations aren't a way to "get" the Universe to give to you, because it's already a given that "Yes" is all that It ever says to any one of us, and for whatever we are asking for. What affirmations are, is a way to clean off that permission slip inside of us, so that we can then fill it out with what we desire, hand it over to Source, and then sit back and wait for the bites on our line!

Through the most effective combined use of truthful affirmations, and feeling based instead of picture based visualizations, you will use two of the most powerful tools in the best way possible, all for the purpose of having what you desire actually manifest. Here's to your truthful, feeling good! May the world work for everyone, with no one and nothing left out.

** To comment on this article or to read comments about this article, go here.

Positive Thinking

Time Management Tools and Techniques

2010-11-15T21:09:00.000-08:00

By Brian Tracy

There are five time management tools and techniques that you should practice for maximum productivity and good personal organization. Each of them takes a little time to learn and master, but pays you back in greater efficiency and effectiveness for the rest of your life.

1. Use a time planner. The first time management tool that you need is a time planning system that contains everything you need to plan and organize your life. The best time planners, whether loose-leaf binders or electronic versions, enable you to plan for the year, the month, the week, and for each day. A good time planner will contain a master list where you can capture every task, goal, or required action as it comes up. This master list then becomes the core of your time-planning system. From this master list, you allocate individual tasks to various months, weeks, and days.

2. Always work from a list. Every effective executive works from a daily list. It is the most powerful tool ever discovered for maximum productivity. When you create your daily list, you begin by writing down every single task that you intend to complete over the course of the day. The rule is that you will increase your efficiency by 25 percent the very first day that you start using a list. This means that you will get two extra hours of productive time in an eight hour day from the simple act of making a list before you start work, of everything you have to do that day. You can bring order out of chaos faster with a list than with any other time management tool.

3. Organize your list by priority. Once you have a list for your day's activities, the next step is for you to organize this list in order of priority. Once your list is organized, it becomes a map to guide you from morning to evening in the most effective and efficient way. This guide tells you what you have to do and what is more or less important. You will soon develop the habit of using your list as a blueprint for the day.

"Your Blueprint for Success
and Achievement"

If you want to set goals for yourself, but don't know where to start—this workbook is for you! This 31-day process will get you excited and motivated to define your goals and turn them into reality. Create your blueprint for a lifetime of success, prosperity and achievement! Goal Planner Your Blueprint to a Lifetime of Success, Prosperity and Achievement

4. Use any time management system you like. The variety of personal digital assistants (PDA's) and computer-based time management systems available today is absolutely wonderful. No matter what you do, in whatever field, there are digital time management systems that you can tap into or load onto your personal computer or mobile device to help organize every part of your life.

5. Set up a "45-file system." There is a simple method of organizing your time and your schedule for up to two years in advance. It is called the "45-file system." This is a tickler file that lets you plan and organize your activities and callbacks for the next twenty-four months. This is how it works. First you get a box of forty-five files with fourteen hanging files to put them in. The forty-five files are divided as follows: There are thirty-one files numbered one through thirty-one for the days of the month. There are twelve files for the months of the year. January through December. The last two files are for the next two years. This is a wonderful system that you can also use with hanging files in your desk drawer.

Action Exercise
Get a time planner of some kind, whichever format you are most comfortable using (eg digital or paper), and invest the time necessary to lean how to use it. The payoff in saved time and increased productivity will be enormous.

The Ultimate Goals Program By Brian Tracy

The Ultimate Goals Program

David Ogilvy, one of the greatest minds in advertising history

2010-11-12T02:09:00.000-08:00

David Ogilvy, one of the greatest minds in advertising history, had this to say about this book:

"Nobody, at any level, should be allowed to haveanything to do with advertising until he has read this book seven times. It has changed the course of my life." -- David Ogilvy

This book was written in 1923, and still today this book is considered the most important marketing book ever written.

In fact, most of the marketing books you read today are simply re-hashed versions of this book.

But want to know the worst part? Most of the re-hashes of this material get the most important parts *absolutely* wrong.

You, however, can get it *all* right. You can download the complete text, free of charge, right here:

Click Here

My advice to you: follow Ogilvy's advice! Do not pass go until you've read this book 7 times.

David Ogilvy

Internet Marketing Forums

2010-06-13T21:55:00.000-07:00

Internet Marketing forums are an extremely powerful way to build a online reputation FAST... as well as continuing to learn about Internet marketing.

If you have questions about Internet marketing related products or systems just ask the contributors on a good Internet marketing forum. Forums are an indespensible resource for all manner of things, and I use them on a regular basis.

However, like all things marketing related it is critically important that you focus your attention on the RIGHT Internet marketing forums. There is absolutely no point in frequenting Internet marketing forums that:

Have little or no traffic OR do not stay on their theme/ topic

Are not well respected within their niche commmunity, or attract knowledgeable Internet professionals

Attract people who behave in a less than professional manner

Have no moderator to moderate the posts (namely from people who use forums to blatantly promote some product... rather than contributing to the forum itself).

Remember, a good Internet marketing forum is a gathering of like minded individuals interested in learning more about specific topics who contribute to the variety of theme related discussions.

AND... Internet marketing forums (just like mainstream society) have their own culture, so work with those Internet marketing forums which align with your value systems and views of the world in relation to Internet marketing practices.

The computer term GIGO still applies here... Garbage In, Garbage Out.

Forum Etiquette...

Each Internet marketing forum will have its own culture (broadly translated as "the unstated way we do things around here folks").

So, before you actually post to a forum do some creative lurking (otherwise called research).

Look at the subject matter being discussed on the forum

Look at the messages posted by the frequent posters on the forum. Are these people being helpful to other posters, irrespective of the posters knowledge base... or are they using the forum as a digital grandstand for their ignorance? We're looking for a helpful community here.

Is there a moderator on the forum? If so is this person even-handed with their moderations? A good forum has an almost invisible moderator, because the forum itself is self disciplined... and the other posters on the forum will very quickly eject someone who's not playing by the forum's (stated and unstated) rules.

Is the information that's being contributed valuable, or are people just using the forum to promote their latest net product?

Forums and Search Engines...

Okay, so you've found your forum. It's a good forum. The discussions are lively and beneficial to all concerned. You've worked out the culture of the forum, and you play by the unstated posting rules.

How can you translate this forum into a traffic generator for your own web site?

There are three ways...

By posting on a regular basis... contributing to the discussions with considered and valuable information. In other words DON'T post just to get your name in front of people

By optimizing your posts so that they're keyword rich, so that the Search Engines will rank them highly when people search for specific information

By setting up and running your own forum

Posting On A Regular Basis: Now I'm going to contradict myself here... "Less Is More". What I mean by this is that it is better to post ONLY when you have something worthwhile to contribute. Why? Well people can't see you so they "know" you via the quality of your posts on the forum. So, if every time you post you contribute some "gem" then the forum members will eventually recognise you as a person with integrity who has knowledge in a particular area, and they'll seek out your posts. This type of posting will give you immediate traffic to your website.

Optimizing your posts for the Search Engines: Search Engines are in the information sorting and ranking business, so if you give them what they want (good information) they'll give you what you want... long term traffic. Your optimized-for-Search-Engines forum posts will sit around for a long time and bring you long term traffic. To use this technique use Markus Allen's clever Internet Marketing Forum system, 'Yipit'.

By Setting Up And Running Your Own Forum: This may be a very good long term strategy if you have significiant expertise in the Internet marketing area. However, it takes time to get a forum to "run"... and thus you have to invest considerable time and effort to spark a forum before it will take on a life of its own. And... frankly there are already a significant number of (varying quality) Internet marketing forums available on the web.

Quality Internet Marketing Forums...

If you're going to work these Internet Marketing forums (which is an advised strategy) then I'd recommend that you use the following forums...

ROIbot's Promotivator

Anthony Blake's Forum

Jim Daniels Cybermarketing InfoBoard

Ralph Wilson's Web Commerce Forum

Markus Allen's (membership) Forum

Willie Crawford's Forum

Associate Program's Forum

Phil Wiley's Affiliate Talk

EHBRFP2XYHHW

3 Ways To Accelerate Independence

2010-05-21T03:30:00.000-07:00

By Dan S. Kennedy

Most people reading this have goals. If you do not, you need to stop reading, close
your business for a couple days, lock yourself away in quiet and private and figure out
what you want and don't want. But let's assume you have goals. If you do, you would
probably like to reach them faster. After all, we live in a lightning speed, amazingly
impatient world.

What most entrepreneurs' experience, at some point in their lives, is what I call the
"wealth sprint to independence." Yes, life's a marathon. But almost every highly
successful entrepreneur has had the same experience I've had: a short sprint of 3, 4
or 5 years where you achieve more than in the previous 15, 20 or 30 years. What
makes this sprint happen? If you knew, could you force it to happen immediately?

There are many factors in order to accelerate your independence and I'd like to
discuss a few of the most important ones with you:

(1) INCREASED INVESTMENT IN VASTLY SUPERIOR MARKETING AND PROMOTION

Virtually everyone who's done the 'wealth sprint to independence', kicked it off with
advertising, marketing or sales breakthrough or related business breakthrough, such
as premium pricing. For one, a TV infomercial; for another, joint venture alliances or
'parasite' opportunities with other entrepreneurs; for another, adding tele-seminars;
for another use of the Internet.

One way or another, they found a new or better way to apply some proven marketing
strategy or tool to their business and did so aggressively. This is why it is so vital to
be a very, very serious student of successful marketing. To be on the constant hunt for
that one idea, that one 'tweak'.

(2) IMPROVED WEALTH CONSCIOUSNESS

I don't mean to sound esoteric. But, believe me, us multi-millionaire 'independent'
entrepreneurs do think about money differently from the rest of the folk. Profoundly so.
For example, we know that money is infinite, not finite; that price is incredibly elastic;
that everybody finds the money to buy what they are really motivated to buy; that it's
always a great economy for the adept marketer.

We have no hang-ups about sales, promotion. This is why it is very important to
associate with such people any and every way you can, so their unorthodox thinking
can become your thinking.

This is why tele-coaching and coaching groups, tele-seminars, tapes, books and
newsletters from such bona fide sources are of such immense value. Quite frankly, if
you're not hitting your independence goals as rapidly and easily as you'd like, it
probably has a lot more to do with your thinking than your business, its location, its
customers, its competitors or other external factors.

(3) INTENSE EFFORT

We do a lot and get a lot done. I'm amazed and dismayed at how little others make
happen, hour by hour, day by day. Here's a good question: if I came to your business
on a field trip and followed you around all day, every day, for a week, how impressed
and in awe would I be at.

Everything you do everyday to attract new customers?
Everything you do to convert leads, to get more value from leads?
Everything you do to analyze your business everyday?
Everything you do to nurture the relationship with your customers?
Everything you do to manage your time effectively?
Everything you do to improve your knowledge and skill?
Everybody you associate with?

Not just one or two things - everything - lots of things.

If I wouldn't be all that impressed then you shouldn't be either, and you should be
striving to up the ante on your productivity.

The Pros And Cons Of Reply All And Bcc

2010-05-12T03:16:00.000-07:00

There are differences to using the reply all or bcc features of email. The reply all feature is used when there is a listing of people attached to an email sent to a recipient. The bcc is the blind carbon copy feature of email. It is used when a person sends an email and also wants to copy someone else on it, unbeknownst to the person receiving the email.

When a recipient gets an email with a long list of reply all people added to it, it is easy to write a return message and hit reply all to send the message to everyone already listed on the listing. But there can be disadvantages to using the reply all button for returning an email. It seems to be a convenient way to write back to others who have a similar question in mind. But, this can cause problems though, for certain servers when the listing is characterized by an overly large distribution list.

For example, if a state agency human resources department sends out a letter to remind all of the employees that they need remember a date to sign up for health coverage, there may be hundreds of names on the list. If each member writes back to hr with short questions regarding eligibility, and hits the reply all button, then each member on the list will become a recipient of the email. This is an example where it would be better for the employees not to utilize the reply all option. If hundreds of people received the original email, and each person has a spot on the distribution list, then when they each respond with minor questions and click reply all, the amount of emails that will be generated are mind boggling.

The better option when a sender needs to send a message to hundreds of people is to use the bcc option instead of reply all. This way, the same message will be sent to many people, but only one person will be listed as the recipient. If that person then chooses to reply, he or she is only replying to the sender. This is a more viable option than mistakenly, or purposefully hitting reply all and sending questions to people who may not have the answer to it in the first place, and who were never intended to be responded to after the fact.

Another advantage of the bcc field is that it is, in fact, blind to the recipient. The sender knows who is listed in that field, but the message to the recipient is that the person feels the email is sent to him or her alone. Take the case of a job applicant who is wondering if she got the job applied for or not. If she receives a message that she did not get the job, and finds that she is listed with a dozen or more other people, who she has never heard of, she knows that it is just a mass rejection letter that she is receiving. She may look over the listing, and feel a certain amount of bad will, since her name is also available for public view, in the list of everyone who did not make the cut for the job. If the employer had just cut and pasted all the names of the people it was planning to reject, and used a bcc list instead, each person getting the rejection email would feel the rejection was more personally delivered. It offers the anonymity that a person rejected for a position would want, and it just makes good sense.

Commence An Affiliate Advertising Internet Site

2010-05-05T05:55:00.001-07:00

Should you want to learn about on the internet marketing affiliate to know the possibilities of selecting companies that provide its service, then this article is helpful in performing the job.

Some with the tips supplied will be efficient in producing your right decision in internet marketing.

1 way to start an affiliate promoting website is always to seem for it in the look for engines. Appear in all the search sites to see which businesses come up on top most of the time. You are able to do a look for on keywords and phrases and if a firm can get itself up inside the best, then chances are they can get you on top as well then narrow down the search to a few various.

Find out what kind of a guarantee they supply. Since no one can assure a 100 percent but most businesses will give a minimum ensure plus a refund if the ensure isn't reached. Other companies offer you a pay-per-performance type placement. An additional solution to seem for on the web advertising affiliate would be to locate out how long the company has been working and undertaking service as well as their clients. Asking them about the procedure they use for optimization is now the thing to consider in choosing the SEO on the web marketing firm. Some companies use covering software and some may use other redirection strategies whilst others do not, thus leading the visitor on an ugly entry. Some firms even still use manual strategies.

Most optimization companies will assist in deciding the key phrases to your site or can suggest far better or similar keywords and phrases to use. A excellent optimization firm will have such tools and will assist you decide key phrases for your website. Moreover, some firms use new domains under their own names, thus, it is essential to select the company that offers in hosting the optimized pages for you and redirect visitors to you. The other way in picking the most effective firm is creating certain that the company presents monthly ranking reports. Most research engine businesses will offer this within the deal. Then ask what other choices may be provided. Link popularity is a extremely important ranking factor nowadays. Make certain that the firm selected provides a strategy for improving link popularity.

One more method to commence affiliate advertising internet site would be to check on the companies' changes on their charges and fees. On a fixed monthly fee based plan you've a fixed budget but you're guaranteed a particular number of major 10 or major 20 outcomes. But most companies will not give high visitors guarantee. But you will find other plans like paying a fixed charge in 1 click, but there might be no limitations on the fees. The only pay made may be the targeted traffic delivered. You'll have to determine for yourself which strategy could be the greatest option to your needs.

You can find only a handful of great optimization businesses out there that don't charge an arm and a leg to complete the work and offer you everything above. Feel free to complete your personal research and look for the very best online advertising affiliate.

Blogging Tips for Product Reviews

2010-04-27T18:29:00.000-07:00

An excellent way to generate targeted traffic and earn money with a blog is by writing product reviews that are related to your niche online income business.

Listed below are some of the benefits derived from posting product reviews on your blog:

1. A well written and honest review that offers the pros and cons of a product will not only attract the search engines is will also attract more visitors to your online business.

2. Always make sure that you embed your affiliate links to the product you are reviewing into your post as this will increase your traffic and your sales which will mean better commissions.

3. By posting regular blog reviews on products you will get the added benefit of a better understanding and knowledge of your particular niche market and this will help your business grow to greater heights and establish your reputation as an expert in your field.

So as a beginner what would be the best method to use to start posting product review on a blog?

To begin with you need to build up a number of reviews on your blog and it may mean purchasing and using some of these products if you wish to give an honest quality review.

Never be afraid to discuss things that you dislike about a product as it is necessary when giving an honest opinion to list the pros and cons as this will give a balanced and fair idea of what the product is about and can help your reader to make an informed decision with regard to buying it.

Not only will it build a trusting relationship with your regular readers but they will feel that you have their interests at heart. Keep in mind that your blog is great for staying in touch with your readers and building a relationship with them.

If you choose to become an affiliate marketer there are literally thousands of products available on the internet which you can source at sites such as Clickbank. When you join as an affiliate of the program you will then have the ability to choose the products that you want to promote and write reviews on and you will earn a commission on every sale you make.

Always add a product photograph or video demonstration of the product you are reviewing as this helps with the promotion of the product. This can be extremely valuable.

As your online business review blog grows and you begin to generate more targeted traffic you will notice that many of your readers will leave comments with opinions connected to the product you are reviewing. It is essential for you to respond to these comments as this is how you build relationships and a community of followers which will lead to a hugely successful business.

The final point to remember of course is what you want to achieve by writing all these reviews. Affiliate commissions are one of the reasons but there are some others as well such as generating traffic, but a very important reason to keep in mind is the need to build a list of subscribers and the best way to get people to subscribe to your list is by offering a free incentive when asking them to give you their name and email address which should be possible for them to do in a prominently displayed opt-in box on your blog.

Writing reviews can be rewarding and a lot of fun to do and is a great way to monetize your blog and build a reputation as an honest and reliable expert and someone who is willing to help you build a solid online business with good advice.

How To Optimize Pdf Documents For Seo

2010-04-26T18:00:00.000-07:00

A PDF file is similar to a web page in an assortment of aspects. It should be optimized with as much care as a web page to achieve high rankings.

1. Use a Text Based PDF Creator: There are a lot free tools available online with Adobe Acrobat being the best text based PDF creator. If a PDF document is created in an image based program, the search engines will completely ignore it. If the PDF is created using a text based creator like Adobe acrobat, the search engine robots will read and index the text like any other web page.

2. Update the Document Title: The title of the PDF file is as important as the title tag of a web page. The PDF title property tells the search engine robots about the type of content. The most important aspect of the title is that Google uses the text in the title field as the link in the search engine result pages. Thus, the title field should be keyword rich and should not contain random text.

3. Complete the document properties: A PDF file contains many document properties apart from the title field. These are keywords, description, author info, copyright info etc. All the fields must be completed with relevant information. The keyword field should not be stuffed with keywords or remain empty. It has not been proven that the search engines give importance to the keyword field in the document properties. If in future they do, your PDF file will have an advantage over other web pages.

4. Link to the PDF File from the Homepage: The Searchbots will not discover and index the PDF file if it is placed too deep within the website. To ensure that the PDF file gets crawled by the search engines, it should be visibly linked from the home page or any other page which gets crawled regularly. If your aim is to get the PDF in top search engine result pages, then you have to lead the searchbots to it.

5. Optimize the content in the PDF File: The content in the text based PDF files is similar to the content in a website. This makes content optimization an important aspect in optimization of PDF files. The content should be relevant to the subject matter. Important text should be highlighted by increasing their font size and utilizing the bold and italics features of the PDF files. Keywords should be placed in the first few lines of the content.

6. Place Links in the PDF File: When a visitor opens a PDF file ranking in the top search engine results page, there should be a provision in the file to link back to its original website. This action reduces the efforts of the visitor to hunt for the main website. Also, a link from the PDF file can be considered as a backlink by the search engine.

A PDF file is similar to a web page in an assortment of aspects. It should be optimized with as much care as a web page to achieve high rankings.

About Foreclosure

2010-04-22T20:29:00.000-07:00

What is foreclosure?

Basically, foreclosure is a process of financial institutions taking back the property that was bought with borrowed money because the money was not being paid back as formerly agreed.Nowadays, foreclosure is no longer an uncommon crisis.

Here are some foreclosure facts; generally foreclosure is divided into three stages. The first stage is known as pre-foreclosure, second stage is foreclosure and the last stage is foreclosure auction.

If you are facing issues related to this, it is best that you get to know more about foreclosure facts.

Pre-foreclosure commences when you starts failing to pay the monthly payment required as in the agreement to your financial institution. If forgetting is the case, then simply just pay up as soon as possible and foreclosure will not exist. However, if you have been laid off from your job and facing financial crisis, you will still be given a dateline to pay up. By then, if you are still unable to come up with the money, foreclosure begins.

As foreclosure commences, you are left with little options. For example, you can further renegotiate with your financial institute to delay the dateline. Moreover, you can even try to refinance your original loan if you can guarantee the lender that you can make the payment. Besides that, you can try to sell your property to a relative or trusted friend to prevent foreclosure. If worse comes to worst, you can try to declare bankruptcy to stop foreclosure but this is not an advisable solution. On the other hand, you can try to seek help from foreclosure specialists. They are professionals in these issues and are able to suggest solutions or strategies that you would never think of. Furthermore, they might even negotiate with the lender on your behalf.

Last but not least, the last stage is foreclosure auction. In this stage, your property will be auctioned in public and sold to the highest bidder and the money will automatically go into the lender's account. It is very unfortunate if you ever reached this stage as you would have lost your home.

Ground Rules To Internet Marketing Success

2010-01-24T06:05:00.000-08:00

Myth #1: Success Will Come Easily…
Translation: I don’t have to work for it

Yeah… And pigs can fly!

Wake Up! It is easy to succeed on the Net. But only after you’ve put in the hard work first. You will have to work – and work hard.

There’s a difference though. In your regular job, you’ll work and get paid. When you stop working, you’ll stop getting paid.

But with your Internet business, you can work once and get paid over and over again – and continue to get paid even after you stop working!

Myth #2: And Quickly
Translation: I don’t have to wait

Rome wasn’t built in a day. Honestly!

Get Real. It takes time and effort to build an Internet business from the ground up. There are many short-cuts and ready-made solutions, power tools and templates to help you get up to speed faster.

But it won’t happen in a day. It could – but more likely won’t.

Keep plugging away at it, though, and you can’t fail. It’s like the stone cutter who strikes the boulder one hundred times with no impact – and then on the 101st blow, the huge rock shatters into tiny pebbles.

He couldn’t have started at #101, now, could he? Neither can you.

Myth #3: Once I know it all, Nothing Can Stop Me
Translation: I don’t have to learn

Is today exactly like yesterday? Or will tomorrow be a carbon copy of today?

Knowledge doubles at a rate faster than ever before in history. New information needs to be processed daily. Sifting the knowledge from the noise is an important task you’ll need to master.

Which means one thing – You can’t stop learning – EVER.

The good news? Knowledge is power. And by learning, you’re gaining an edge over your competition that nothing can beat.

Myth #4: Things will Always be the Same
Translation: I don’t have to change

This kind of thinking will torpedo your business, make it sink like a rock.

The world around you is in a turbulent state of change. Constant, relentless, endless change.

Everything changes. And to stay on top of the game, you’ll have to change with it. Change faster so you stay ahead of the curve.

Study your market. Anticipate changes before they happen. Think about the future, creatively and imaginatively. Look on it as a challenge to be conquered, not a monster to be scared of.

Change is a constant. Embrace it. Profit from it.

Myth #5: I Know Exactly What Works - & Will Work Again
Translation: I don’t have to ZOOM

No one does. No, not even me...

You can test, survey, study, observe and research… but you still will not know.

Experimenting, trial-and-error, testing and tweaking, must become a way of life for you.

“Ready-FIRE-Aim” should be your mantra.

You’ll never be fully prepared. But as long as you’re ready to change, shift, reposition and revise your strategy and tactics, you’ll win.

Special recommendation:

Can you imagine getting all that targeted web traffic?
This is so cool because almost instantly, you will be getting
more web visitors who are ready to buy from you.
It's basically an incredible software program, that rapidly
builds targeted Web traffic.

It's put out by Tim & Anthony Buchalka, who are two Aussie
brothers who have been around for a long while online.

You just install the software, (it's for use with WordPress blogs or
standard websites), and it automatically builds a ton of backlinks,
improves page rank and brings a flood of web visitors. :)

Their software uses RSS in a totally new way that hardly anyone
else knows about.

You need to jump on this one!

It's a great opportunity for you build a huge list!

Find out for yourself by visiting this link below.

Web Traffic Genius Software

How To Write an Effective Newsletter

2010-01-10T06:02:00.000-08:00

If you're like most companies, you're not using your newsletter for the marketing tool it is. You see many companies produce newsletters. But after a while, the purpose of the newsletter is lost and so is its impact. Here are a few tips for turning your newsletter into a powerful marketing strategy.

1. Determine what your readers want- too many newsletters are used simply to boast. Although your newsletter should promote your business, it's also a time to build your relationship with your prospects and customers. Be sure to discuss topics of interest and value for your customers and prospects.

2. Personalize your newsletter- there are hundreds of newsletters circulating on the Internet and in the mail. You need to make your newsletter stand out from the crowd. Making your newsletter uniquely you will make a difference. So be real. Feel free to include personality and emotion in your newsletter.

3. Make it look good- the visual aspect of your newsletter can make all the difference. Make it brief. (You only have the reader's attention for a few minutes.) Use bullets and appealing headlines. And include graphics.

4. Let your readers give you their opinion- ask your readers to comment on the newsletter. They will tell you what they liked, disliked, or want to see more of. Additionally, the interaction with your readers draws you closer to a sale.

5. Include your contact information- the ultimate purpose of the newsletter is to get more customers (through name recognition, relationship building, and promoting your products). However, without your contact information, those potential customers will never appear.

Create a newsletter worthy of your company and you'll drive your readers to future sales. Make it simple, make it short, and make it a powerful tool that reflects you and your business!

Emotion Selling

2010-01-04T01:22:00.000-08:00

As a business owner, you already know that people buy for emotional reasons. No matter how great your product or service is, apathetic consumers will simply dismiss it. You need to tap into their emotions if you're going to convince them that they need your product.

By manipulating the pleasure and pain triggers in your prospect, you will be catching their attention, and encouraging them to act (either to rid themselves of the pain, or to retain feelings of pleasure.)

Here are some tips for injecting pain and pleasure into your marketing messages:

* Tell stories- people immediately connect with stories. If your story relates to an experience your prospect has had, they will immediately be reminded of the feelings they are fighting to avoid, or the feelings they'd love to feel again.

* Make your prospect imagine- the mind is a powerful tool. Asking your prospect to visualize sets a stage for you to present painful / pleasurable situations. Tap into past experiences, or create hypothetical ones. When it comes to emotion, your prospect's brain will not make a distinction between fact and fiction.

* Be confident in your product- when talking about your product or service, don't say what it might or could do for them. Explain what it will do. (Remember, your prospect needs to get rid of their pain or acquire pleasure as soon as possible. They need a guaranteed solution!)

* Use the right words- make your message vibrant by using active verbs (example: Jane runs instead of Jane is running.) Also, use words associated with pleasure (babies, soft, relaxing etc.) or pain (dentist, suffering, trauma).

One last point: once you draw out the pain or pleasure, let your audience revel in it. Don't be too quick to move past the emotion. It's the emotion that moves people to action. If you can successfully incorporate emotional stimulation in your marketing messages, you will be transporting your prospect to a buying state!

>> Recommended resource : Money Beyond Belief By Dr. Joe Vitale And Brad Yates.
Joe Vitale - Brad Yates - Teleseminar Recordings Helping Participants Achieve Money Freedom - Freedom From Limiting Financial Beliefs Using Eft - Emotional Freedom Technique. Very Well Received Program 'Sells Like Crazy' Say Happy Affiliates.

Things You Must Know About Your Customers

2009-12-06T13:56:00.000-08:00

This is a follow-up to last week's insight. To refresh your memory, I told you the "7 Things You Must Know About Your Prospects."

This same information is certainly important to know about your customers as well. But your customer bios should be slightly more extensive. Here are the 7 things you must know about your customers:

1. Their Name- Nothing speaks to an individual faster than their first name. Use it to build your relationship with your customer.

2. What They've Purchased- If you know what your customers purchased in the past, you have a good idea what they will buy again. (And won't waste your time promoting products of little to no interest.)

3. How Often They Purchase- Individuals who buy rarely from you may need additional encouragementâ€?more marketing. Whereas, consistent customers may not need extra sales pitches, but might benefit from a newsletter or coupon.

4. How Much They Spend (on average)- Why spend precious time pitching products to customers that they can't afford? It might embarrass your customer, shows your lack of personal interest, and may cause customers to lose interest.

5. The Last Time They Purchased- Have you lost a customer without even knowing it? Who's still loyal? Who has strayed (and needs to be brought back)?

6. Each Interaction You've Had With Them- Documentation is important for obvious reasons. But being able to "recall" previous conversations will make your customer feel important and appreciated.

7. How They Feel About Your Business- Feedback from your customers is the best way to improve your products/services, meet your customers needs, and attract more customers.

Note: Remembering each of your customers and all of these details about them is impossible. Be sure to keep an accurate database that can easily store and retrieve this information for you--and make you look like a star to your customers!

Common Mistakes You Need to Avoid in Affiliate Marketing

2009-12-04T05:34:00.000-08:00

Affiliate marketing as a business will provide you a very good income whether you do it full-time or part time. Of course it depends on how you manage it as a business. It also has edges where you can fall when you make mistakes.

There are common mistakes that affiliates make and knowing them is a good starting point to avoid them:

Grabbing Every Affiliate Program Available

Affiliate marketing is all over the net. It will be easy to be drowned with affiliate programs that promise high commissions. Signing up for these programs is as quick as a few blinks of the eye. More programs may mean more profits but it is not always the case. There are times when you have to hold back and know your limits.

Imagine juggling three balls. Make it ten balls and you will get the picture. Affiliate programs are stakes you take online and these are investments that need your attention. If you cannot focus on managing them well, it
will be unproductive to sign up for every opportunity you have.

You can start with one affiliate program or maybe go for as much as three or four. Make sure that these programs blend well together and do not simply crowd your website.

Choosing the Wrong Product

You don’t pick a banana when you like some grapes. A lot of affiliates commit the mistake of choosing the products because they are hot and not because they are interested in it.

It will be very hard to sound credible when you don’t believe in a product yourself. Yes they might sell but in the long run, you cannot form the important relationship of trust and confidence with your market.

Successful marketers most of the time have purchased the products they are promoting. This way, they can give an honest review if the product is really commendable.

Copy Pasting Content

Building a website involves serious work. If you want to look credible or trustworthy copy pasting from other websites will not work.

Search engine spiders will not tag your website as an authority in your chosen niche. Content is still king. Regular updates and good keyword research are also a must.

Good search engine optimization can spell a difference of thousands of dollars in your affiliate marketing business. You can grab a free e-book from this website on SEO Optimization!

Secret to Attracting Money

2009-11-30T03:17:00.000-08:00

In this life-changing “abundance” program, bestselling author,
self-made multimillionaire and The Secret co-star Dr. Joe Vitale shows
you how to tap into the awesome force of the Law of Attraction, and focus it like
a laser for one purpose — attracting more money into your life.

Investing in a Good Logo for Your Websites

2009-11-26T09:56:00.000-08:00

One of the most common questions I hear from new bloggers and webmasters is: "Is it okay to use a free template on my site initially, or should I purchase a premium template or hire a designer to make a custom theme for me right away?"

The answer, as usual, is: "It depends."

If you are setting up a business website (i.e., a website where you will sell products and/or services), then having a unique and custom design is highly recommended.

If you are setting up a blog or a content based website, on the other hand, starting with a freely available template is perfectly fine.

Regardless of your situation, however, there is one item that I think is vital for any type of website: a unique and good looking logo.

Why? For several reasons:

1. Getting a professionally designed logo is not expensive these days. With $100 you should already be able to get one.

2. Despite not being expensive, a unique and good looking logo can give a lot of credibility to your website.

3. You don't need to have a custom designed theme to use your logo. If you spend some time on it you should be able to find many free templates that will integrate well with your logo.

4. The logo is the cornerstone of your online brand, so the sooner you have it out there for people to look, the better.

5. You will be able to use your logo in places beyond your website. Examples include the favicon, promotional banners, ebook covers and so on.

As you can see, for a small investment on your logo you will get a lot of benefits.

Whenever you decide to invest in your websites, therefore, remember that getting a unique and good looking logo is a priority.

Stay tuned for a future edition of the newsletter where I will share the resource I use to get my logos designed.

A Billionaires Guide To Getting Rich

2009-11-20T14:00:00.000-08:00

by John Colanzi

The sage Zenrin once said "If you wish to know the road up the mountain, ask the person who goes back and forth on it."

Sound advice, but are you following it?

If you're like most people, probably not. So who's advice do you listen to?

** Your next door neighbor

** Your barber or hairdresser

** Your mechanic

The list is endless. You get excited about starting your own business and the doom and gloom crowd takes pleasure in stomping on your dreams.

Before you listen to them, ask yourself one question. Have they been where you want to go?

Probably not.

So who's advice should you listen to? The men and women who've traveled the mountain.

One man who traveled the mountain and amassed a fortune in the process, was J. Paul Getty.

In his autobiography Getty lists his 10 rules for creating wealth.

What do you think was Mr. Getty's number one rule for getting rich?

You must have your own business. He didn't say get a good job.

The same skills you use to make money for your boss, could be better applied to creating wealth for you.

There's an old cartoon that brings the point home even clearer.

A father is asking his son, "Wow, wouldn't you love to be a football player and make all that money?"

The little boy smiles and says, "Daddy, I'd rather be the guy that can afford to pay the whole team."

The next time you're excited, keep your own council and remember the words of Ben Franklin.

"Keep Thy Shop and Thy Shop Will Keep Thee."

Dare to dream. Be your own boss.

Noteable Quoteable ::

"The secret of genius is to carry the spirit of the child into old age, which means never losing your enthusiasm." -- Aldous Huxley

Attract And Train Top Performing Affiliates

Read here for more info

People play dirty

2009-11-10T13:09:00.000-08:00

If you want to know how some of these "underground" affiliates are swiping their way to thousands of dollars in profits ... and aren't afraid to get your hands dirty in the grey area of the marketing world ...

You need "Dirty CPA".

They play to win, and they play dirty ...

If you're willing to play dirty, and you're looking for a system that requires no selling, no website of your own, no copywriting, and no products ... you're going to thrive in the world of CPA.

Here's the examples of the module..

Media Buying - Discover how you could create a fast cash infusion for yourself with the immensely powerful traffic method known as media buying.

TV Traffic - Find out how watching TV (yes WATCHING TV) could land you a piping hot flood of targeted traffic that will immediately scoop up the offers you're promoting (this is wicked cool).

Mini Money Magnets - Super easy to set up and achieve, the M.M.M. method can get you MASSIVE traffic for mere pennies per click. Nuff said here;)

Mobile Marketing - Find out how to turn the mobile market into your own personal cash playground (notice - get in this NOW).

Ultra Cash Clickers - Discover how to build a HUGE stream of income by setting up Polls. People are drawn to these things like white on rice... might as well be your ad they're clicking on, so YOU'RE getting paid!

And MUCH more - There's even more of these incredible businesses in a bottle that could have you laughing all the way to the bank -- once you know what we know!

Click Here - The Dirty CPA

Start listening to your customers

2009-08-10T13:06:00.000-07:00

One struggling restaurant owner said to me, “My customers are getting older and I’m
not attracting a young crowd. It worries me. In a couple of years many will die
off. Then what?” I suggested he do a couple of focus groups with younger people in
the neighborhood who hadn’t visited the restaurant recently. His response was,
“What will they tell me? That I should lower my prices or change my menu.”

Perhaps that is what they’d say. I don’t really know because he was too stubborn to
look at the situation objectively. Maybe they would have said the restaurant décor
was too old fashioned or the lighting was dim and depressing. They might have said
that they remembered the food wasn’t very good when they visited the restaurant
umpteen years ago. Maybe they would have said something simple like they wish the
menu would offer less than the elaborate 6-course dinners they featured because they
always left the restaurant feeling stuffed.

What prevents Guerrilla’s from using research is usually a case of misplaced ego.
Most Guerrillas’ are entrepreneurs or small businesses. They tend to hold strong
opinions of what will or won’t work. They are not accustomed to looking outward for
answers and prefer to think they know best.

Ask yourself these questions, the next time you’re likely to go it alone:

1) If I’m wrong, how much will it cost me?
2) How long can I afford to be wrong before I run out of money?
3) Have I asked for input from my customers or prospects that have no stake in
whether I succeed or fail?
4) Have I asked my customers and prospects what they need and want from me and my
business?
5) Do I know if my customers think I’m giving them what they need and want?
6) Do I know what else I can provide my customers so that they’ll pay me more…and be
happier about it?
7) Do my customers and prospects know the benefits of buying from me?
8) Do I know with certainty why my prospects go to a competitor rather than me?

Open your mind. You aren’t in it alone and it needn’t cost you a fortune to tap
into the best advice you’ll ever get. Start listening to your customers.

At least once a week ask yourself this question. Can you stand to know your
customers and prospects might be smarter than you in helping you business grow?

You can contact Bob at:

The Kaden Company
6677 N. Lincoln Ave.
Lincolnwood, IL 60712
(847) 933-9400
Fax: (847) 679-2101

Jay

Jay Conrad Levinson
The Father of Guerrilla Marketing

The Key to Leadership

2009-08-09T15:44:00.000-07:00

By: Brian Tracy

The Foremost of the Values

Winston Churchill once said, "Courage is rightly considered the foremost of the virtues, for upon it all others depend." The systematic development of the deep down quality of unflinching courage is one of the fundamental requirements for leadership in any field. Fear, or the lack of courage is more responsible for failure in management, and in life, than any other factor. It is always fear that causes people to hold back, to sell themselves short, to settle for far less than they are capable of!

Eliminate Fear and Doubt
I firmly believe that you can do, have or be far more than you now know if only you could eliminate the fear, doubts and misgivings that consciously and unconsciously interfere with your realizing your full potential.

Unlearn Your Fears
If there is anything positive about fear, it is that all fears are learned, that no one is born with fears, and that having been learned, they can be unlearned. If you want to understand the role of fear in shaping the course of your life, just ask yourself, if you had a magic wand that would absolutely guarantee you success in any one thing you attempted, what goal would you set for yourself.

The Great Question
"What one great thing would you dare to dream if you knew you could not fail?" If you had no fears at all with regard to money or the criticism of others, what would you do differently? Most people can think of all kinds of changes they would, or could, make in their lives if they had no fears to hold them back.

The Origins of Fear
The development of courage begins with understanding the psychological origins of fear. The newborn child has only two fears; the fear of falling and the fear of loud noises. All other fears that we experience as adults are learned as we are growing up, primarily as the result of well-meaning but destructive criticism from our parents.

How Fears Develop
When the curious child gets into things and makes a mess, the parent scolds and punishes the child, eventually building up a pattern of fear connected with trying or getting into anything new or different. As adults, we experience this as the fear of failure, the fear of risking, of making a mistake, of losing.

Action Exercises
Here are two steps you can take immediately to put these ideas into action.

First, imagine that you had no fears at all. What would you set as a goal for yourself if you were guaranteed of success?

Second, decide exactly what you want and then act as if it were impossible to fail. You may be surprised at how successful you are.

As We Sow, So Shall We Harvest,

2009-07-15T02:00:00.000-07:00

by Denis Waitley
(excerpted from The Seeds of Greatness Treasury)

Our true rewards in life will depend on the quality and amount of contribution we make. From the Scriptures to science, psychology and business, the documentation is the same. “As we sow, we reap.” Life is an unfailing boomerang. What we throw out will come back full circle.

The way we can build self-reliance is to recognize the number of alternative choices we have in a free society. And for every choice we make, there is a consequence or reward of that decision that we must acknowledge as our responsibility. God’s Law of Cause and Effect is forever the ruler.

During debriefing interviews, returning POWs from the wars in which we have fought during the past century said that what they missed most of all was their freedom of choice. There are two primary choices in our lives: to accept conditions as they exist or to accept the responsibility for changing them.

To attain emotional security, each of us must learn to develop two critical capabilities: the ability to live with uncertainty, and the ability to delay immediate gratification in favor of long-range goals. Losers let life happen to them. Winners make it happen for themselves and others. Losers engage in pleasurable activities, with no purpose or result in mind. Losers try to escape from their fears and drudgery with activities that are tension-relieving. Winners are motivated by their desires toward activities that are goal-achieving.

A number of research studies during the past decade indicate that the happiest, most well-adjusted individuals are those who believe they have a strong measure of control over their lives. They choose more appropriate responses to what occurs and they stand up to inevitable changes and daily setbacks with less apprehension. They learn from their past mistakes, rather than reinforce or repeat them. They spend time taking action in the present, rather than fearing what might happen in the future.

To be self-reliant adults, we need to set some guidelines:

Be different, if it means higher personal and professional standards.

Be different, if it means being more gracious and considerate to others.

Be different, if it means being cleaner, neater and better groomed than the group.

Be different, if it means putting more time and effort into all you do.

And be different, if it means taking the calculated risk. The greatest risk in life is to wait for and depend upon others for your own security. The greatest security is to plan and act, and take the risk that will ultimately ensure your personal freedom and independence.

-- Denis Waitley

Successful Email Marketing Without Losing YOUR ISP Account!

2009-07-08T01:44:00.001-07:00

I like many if not most online marketers work with a small advertising budget.

To be honest I hate to spend my hard earned money on advertising. Especially if I can get as good or better exposure through free or very inexpensive advertising mediums.

During the last year I've learned some pretty good ways of doing just that.

Right now I'd like to share some of those ways with you.

Calm down now. I'm not going to tell you to spend days, and days, and days running free classifieds, although classifieds do work if you have an exceptional ad. But in general what I want to share with you is much more powerful than free classifieds alone.

So how does a low budget online marketer get the best free and inexpensive advertising.

Easy. All you have to do is utilize the BEST free advertising tool ever invented to date… Email!

There are many ways you can utilize email marketing to promote your businesses or websites. To keep things simple let's break email marketing down into two distinct categories.

Targeted and Untargeted (ie. SPAM).

UNTARGETED EMAIL: We will discuss this first and expose why it is a total waste of time.

Unsolicited Commercial Email, Spamming, or sending bulk email to "unqualified" email addreses is bad netiquette. What kind of credibility and online presence can you establish if you have to hide behind a false email address or a false name anyway? I'm certainly not going to give my Visa # or checking account # to anyone who lies about their name, email address, etc. and I think a great many folks would agree with me. If you send unsolicited email to addresses that do not want commercial email, not only do you risk the reputation of your business, you can get into more trouble than you would expect.

What kind of trouble Leon?

For openers many ISPs do not allow this activity and they will discontinue your account as soon as the inevitable complaints start to trickle in. In addition several states are now threatening to take legal action against senders on UCE.

Still want to spend $400-$500 on that fancy bulk email software?

If you want better results without the risk, consider the following alternatives...

TARGETED EMAIL

Targeted email really works! Truly targeted email means getting your email to recipients that HAVE approved of it. Not only do your get better results, you won't have to worry about ISP cancellation, legal action, and more importantly, the reputation of your business.

Here are the best targeted email marketing methods I've found. (Listed from most expensive to least expensive.)

a) opt-in email list rental
b) ezine advertising
c) ezine publishing
d) email discussion group participation

Here are the details on how to utilize each one:

Opt-In:

You may or may not be aware of the fact that you can actually rent email lists of people who have approved email about certain topics. Just about ANY topic imaginable a to z and everything in between!

This method is not the cheapest form of targeted email marketing, but it works!

On average, you'll have to spend about ten to fifteen cents per address. The companies that rent the addresses even do the mailing for you. You email your sales letter to them and just sit back and wait for the orders!

There are tons of companies that offer legitimate opt-in email lists. I will give you a few good ones to get started. These come highly recommended from some experienced online marketers.

PostMaster-Direct at http://www.postmasterdirect.com/
Bulletmail - http://www.bulletmail.com
Htmail - http://www.htmail.com/customer.html
Targ-It - http://www.targ-it.com/

Ezine Advertising

I'm a huge fan of ezine advertising and regularly utilize this low budget method of advertising. I'm not just saying that to bring in advertisers for my own newsletter. Quite simply, email advertising works! It has a proven track record!

I'm telling you first hand a good ad in one of the major ezines that have 30,00-40,000 or more subscribers can bring YOU hundreds of subscribers or hundreds of hits in just a couple days! Ads in the major ezines will run any where from $30 to $200 or more.

Many of the larger companies have just started to realize this and are entering into this exciting new advertising medium. Compared with the high costs of web site banner advertising (check around and you'll be shocked!), ezine advertising is a bargain.

Ezine Publishing

One step better than "advertising" in ezines, is actually publishing an ezine of your own. If you are not already publishing your own e-newsletter, I highly recommend it! I have made more sales and signed up more reps(resellers) as a result of my ezine, and other ezine advertising, than all other advertising media I've tried combined.

Your customers, downlines and prospects will constantly be "in touch" and your ezine can keep them informed of new products and services as you make them available. You can also generate income offering classified or sponsorship advertising if you wish.

Unlike traditional newsletters that are printed on paper there are no printing or postage costs. Because of this you can offer free subscriptions, thus insuring a steady flow of new prospects.

If you want to get started publishing your own ezine, you do not need to pay for list management at first. You can manage and deliver your ezine yourself with a good email program. There are many more excellent email programs around. Many of them can be downloaded free on the
net.

Once you have your email program installed, practice mailing to a few people at once by using the BCC (blind carbon copy) feature. It's important to use the BCC field when mailing to a list. This insures that everyone on the list does not see other email addresses on the list. No one wants their email address publicized all over the net. If you want to make my blood boil and be sure not to get me even look at what you are offering; just send me an email with my address displayed with others. This is very unprofessional and will make folks not like you!

Email a few friends several times till you are able to email correctly using a list and using BCC.

After you've perfected your emailing skills, all you need is some subscribers. That's easy, simply post a message announcing your newsletter to the "NewList Announcement List". Full details on posting are here:

http://scout.cs.wisc.edu/scout/new-list/format.html.

Discussion Group Marketing

An email discussion group can be delivered via email like this email newsletter you are reading right now. But a discussion list differs from an email newsletter in one major way -- you are allowed to voice your opinion. Many are moderated and many are unmoderated.

What way can a discussion group help you and your business?

Discussion lists also allow you to ask for help from others in that same particular area of interest. What's more, you can assist people in need while your sig file (the footer you include at the end of every email message you send) invites readers to your site. Discussion group marketing works because the posts are delivered directly TO a targeted audience. Once again, push marketing
at it's finest! In addition to posting to discussion groups you should consider advertising if the group you join offers it. This is targeted email marketing at it's best.

No matter what you are marketing online, participating in discussion lists makes sense. Not only will you learn some valuable information, it's is a great way to soft-sell some of your wares.

Hard selling is not allowed in many discussion groups. Very often these lists are quite large. If you hard sell or do blatant advertising; there is a pretty good chance you might get flamed. Flamed to the tune of 20 or 30 thousand flames as soon as your blatant advertising is posted. So be careful. Sig files are fine. It's often good to check things out for a couple days before starting to
participate in the discussions.

To find some discussion groups on your particular area of interest, go to http://www.e-groups.com/. After a while you may want to start your own!

You really can use email marketing without getting in trouble with your ISP and the courts.

Enough for now, but remember, whatever email marketing method you choose, be sure that everything single email you send out includes your URL and a brief description of exactly how YOU can be of service to anyone who may be reading that email!

By
Leon Brickey

---------------------------------------------------------------------------------------------------
Leon is webmaster and owner of Appalachian Online Marketing at
http://www.appalachianmarketing.com. At Appalachian Online Marketing you can
find everything you need to turn your struggling business into an explosive
moneymaker! Free subscription to Absolute Internet Marketing Resources Ezine
containing the most current, up to date online marketing resources on the
planet.

Troy White on Dr Joe Vitale

2009-07-07T01:35:00.000-07:00

by Troy White

They call him The Worlds First Hypnotic Marketer.

Hypnotic, because the writing style he uses grabs you,sucks you in to it's mesmerizing pull… and forces you to read every word of what lays in front of you.

Marketer, because he's one of the greatest marketers of all times – consistently writing and implementing record breaking marketing strategies for himself, and his trusted clients.

Combine the two – hypnotic and marketer – and you hold the solution to one of the biggest problems in advertising today. People are inundated with marketing and advertising messages… some say upwards of 4,000 messages we are subjected to throughout an average day. Dr Vitale has a golden way of being that one piece of writing that you read, and take action on, out of those 4,000.

Any business owner who has been wise enough to hire Joe has seen incredible transformations in their sales, their profits, and the quality of their clients.

You see, not only does Dr Vitale have a way with words that compels people to take action – he also has a way of “tuning in” to the subconscious minds of their perfect clients.

Those that are in need of what's being offered of course, but more importantly, the ideal ‘soul-mates' for the company selling the products. When you find the perfect client – they buy again, and again… and again. Dr Vitale has a very rare gift that tunes into the perfect buyer then shows them exactly why it's in their best interest to become a preferred, and very regular, client.

It didn't start this way for Dr Vitale though… 30 years ago he was broke, desperate and living on the street. Through a series of odd “coincidences”, he found his inner calling and has gone on to great fame and success, along with
several best selling books. One of the top copywriters in the world, and one of the most successful, and respected, marketers in the world.

Dr Vitale is also the most generous, humble and down to earth, good people you will ever have the privilege to meet. I personally have had the honor to work with him and am astounded on how real he is, in such an unreal world. If you are looking at hiring Joe to work with you – jump on it! Your bank account will seriously thank you.

If you are considering buying one, or all, of Joe's books or products - stop considering- just do it…

The investment is truly chump change in return for the hundreds of thousands of dollars you will earn in your lifetime with his insightful, highly unique, yet effective marketing tools.

eriously, Dr Vitale will enlighten you on what really works in marketing today… and it's not the newest whiz-bang technology! Dr Vitale shares his time-tested marketing tools that worked 50 years ago, work today just as effectively, and will work 50 years from now as well.

A true friend, and business mentor, Dr Joe Vitale will show you exactly how to build your business into a profit generating powerhouse…

When you implement his marketing strategies into your business you will quickly discover why his nickname is also Mr Fire. He will literally have your web counters burning out, your sales receipts and merchant account will scream for mercy - and that burning smell you notice… is your competitors passion fizzling out.

The Hypnotic Marketing Library set is an absolute must-own for every serious marketer

Consisting of every single tool you will need at your side while you systematically build, or rebuild, the next marketing success we will hear about in Dr Vitale's next book!

Having a mentor at your side like Dr Vitale should be mandatory for everyone who registers, or starts, a new business. Lucky for you – it's not . You can be one of the wise few who partners with a master and learns, and earns, with the best (and we'll keep it your secret success formula).

Some of his accomplishments you should be aware of:

A lifetime of invaluable marketing education is at your fingertips. Be the one to take action on your dreams and partner with one of the greatest in your quest for success.

Enjoy and Prosper

Troy White Helps Business Owners Turn Their Words Into Wealth and can be found at http://www.smallbusinesscopywriter.com/

Working at Home? Here's 10 Ways to Be More Productive

2009-07-05T22:36:00.000-07:00

Ah, working at home... Visions of leisurely days, conference calls in comfy sweatpants, increased productivity with fewer interruptions. But the distinctions between work life and home life soon blur. You really should throw some laundry in the wash before you write that proposal. You have an hour before a meeting: Should you balance your books or clean the kitchen? And remember to call that client back right after you empty the cat box.

Welcome to the real world of working at home: unforeseen distractions, a lack of structured time, and sometimes a perceived loss of identity. But don't give up the dream just yet! By putting into place a few simple ideas, you can reap more of the rewards of working at home. Based on my
experiences and those of my associates, here are 10 simple ways to help you stay on track.

1. Separate Your Space
Keep a separate, distinct work area in your home. (This is especially difficult if you're living and working in a shoebox studio, like I was when I started my business in New York City!) If you don't have a separate room, at least define an area, and know that when you're in it, you're in "work mode." Make sure your roommates and family are aware of this as well.

2. Structure Your Time
As your business and personal time mesh, it's more important than ever to structure your day. For example, if you regularly take a walk or go to the gym, try to do it every day at the same time. Value that personal appointment with yourself - even when you're very busy. It will actually help you keep your business on track! I like to get up early and work until noon, then I take a few hours off to enjoy lunch, do some reading, and take my daily jog on the beach. Then I'm back at my desk at 4:00 until who knows when!

3. Outsource All You Can
When I began my business, I made the mistake of acting as my own courier service. I soon learned how much time I was wasting by visiting clients too much just to pick things up and drop them off. Whenever you start thinking, "Well I can do that myself," STOP. Streamline your business, making everything as automatic as possible. Use outside services to stay focused on your *real work*. Get accounts with an overnight delivery service, messenger service, virtual assistant (VA), bookkeeper, etc. Save your energy for your brilliant ideas! : )

4. Use Technology to Your Advantage
In-person meetings are very valuable when appropriate, but schedule them sparingly. Try to do most of your business via phone, fax, and e-mail using the best equipment you can afford. For most home-based entrepreneurs, when you're out of the office, you're NOT making money. So it's important that you can communicate flawlessly from where you are. And PLEASE do us all a favor and get separate lines/services for your phone, fax, and Internet! No one likes getting a busy signal.

(BONUS TIP: If your phone company offers voicemail, get it. Not only will your outgoing message sound more professional, but if you're on an important call and don't want to be disturbed, other callers can still leave you a message.)

5. Group Your Errands
Try to group your meetings and errands together to minimize your out-of-office time. Make a list in the morning of all the outside tasks you need done for the day, and attempt to complete them in one fell swoop. Even better, do what I do and designate just one day a week as your "blitz" day for errands and meetings. I like doing this, because then I need to get dressed up only one day a week! : )

6. Stay Focused
Make your workspace off-limits to other roommates or family members when you're working. For you animal lovers, this may go for pets as well. (My cat Francine gets *very* jealous when I'm not giving her complete attention!) Keep all personal paperwork such as bills and magazines out of sight, so as not to distract you from your projects.

7. Beware of Yappers
Many of your friends and family will be immediately delighted when they learn that you're working at home. They picture you lounging on the couch, eating potato chips, and waiting for their calls. When they call you simply to chat, politely remind them that you're working, and ask them if you can call them back after your day is over. It may take them awhile, but they'll eventually "get it."

8. Work With Your Moods
Keep track of your moods and productivity compared with the time of day. For example, if you find you're more alert in the morning, use this time to make important calls and do your creative work. Take advantage of your natural cycles. If you feel better after an afternoon nap, go for it! (I'm a BIG proponent of the catnap. In fact, I may start a support group. : ))

9. Suit Yourself
To bring out your best work, make your environment perfect for YOU. How do you work best? With plenty of breaks, or with no interruptions? In silence, or with some light music in the background? On a cushy couch and coffee table, or at a business desk in an ergonomic chair? (My friends thought I was nuts when I spent $700 on my Herman Miller Aeron chair, but they quickly understood why once they sat in it! And my spine thanks me every day.) Also, find some places you can do work when you need a change of scenery. How about the library, the park, or your neighborhood coffee shop? When I need to do serious reading, thinking, or editing, I take my work outside to the beach. The sea air, sunshine, and soothing waves help
me think much more clearly.

10. Break for People
Feeling sluggish, lonely, or moody? Arrange for at least one social break during the week. (I aim for two or three.) Schedule breakfast, lunch, dinner, or even just coffee with a client, vendor, or friend. Join a business networking group, or sign-up for social activities such as dance class or
recreational sports league. Don't go into hermit mode - it can be self destructive!

ABOUT THE AUTHOR
Alexandria Brown's FREE biweekly e-zine gives "how-to" tips on writing compelling copy for Web sites, brochures, and e-zines. Learn how to ATTRACT NEW CLIENTS and strengthen your customer relationships! Subscribe today at http://www.akbwriting.com

The Time to Act by Jim Rohn

2009-06-09T00:59:00.000-07:00

Engaging in genuine discipline requires that you develop the ability to take action. You don't need to be hasty if it isn't required, but you don't want to lose much time either. Here's the time to act: when the idea is hot and the emotion is strong.

Let's say you would like to build your library. If that is a strong desire for you, what you've got to do is get the first book. Then get the second book. Take action as soon as possible, before the feeling passes and before the idea dims. If you don't, here's what happens . . . .

YOU FALL PREY TO THE LAW OF DIMINISHING INTENT.

We intend to take action when the idea strikes us. We intend to do something when the emotion is high. But if we don't translate that intention into action fairly soon, the urgency starts to diminish. A month from now the passion is cold. A year from now it can't be found.

So take action. Set up a discipline when the emotions are high and the idea is strong, clear, and powerful. If somebody talks about good health and you're motivated by it, you need to get a book on nutrition. Get the book before the idea passes, before the emotion gets cold. Begin the process. Fall on the floor and do some push-ups. You've got to take action; otherwise the wisdom is wasted. The emotion soon passes unless you apply it to a disciplined activity. Discipline enables you to capture the emotion and the wisdom and translate them into action. The key is to increase your motivation by quickly setting up the disciplines. By doing so, you've started a whole new life process.

Here is the greatest value of discipline: self-worth, also known as self-esteem. Many people who are teaching self-esteem these days don't connect it to discipline. But once we sense the least lack of discipline within ourselves, it starts to erode our psyche. One of the greatest temptations is to just ease up a little bit. Instead of doing your best, you allow yourself to do just a little less than your best. Sure enough, you've started in the slightest way to decrease your sense of self-worth.

There is a problem with even a little bit of neglect. Neglect starts as an infection. If you don't take care of it, it becomes a disease. And one neglect leads to another. Worst of all, when neglect starts, it diminishes our self-worth.

Once this has happened, how can you regain your self-respect? All you have to do is act now! Start with the smallest discipline that corresponds to your own philosophy. Make the commitment: "I will discipline myself to achieve my goals so that in the years ahead I can celebrate my successes."

To Your Success,
Jim Rohn

Procrastination...

2009-06-07T22:57:00.000-07:00

Who hasn't put off doing things at one time or another?

In It's About Time: The 6 Styles of Procrastination and How to Overcome Them, Dr. Linda Sapadin and Jack Maguire write: "Of course, everybody procrastinates occasionally. An unusually messy closet gets cursed for months without ever being cleaned, or the task of writing an especially difficult letter is put off until the last possible minute."

Root Cause
Sapadin and Maguire further investigate the problem that is procrastination and point out that its roots are deep. "For many people, [procrastination] is chronic, pervasive, and deeply-rooted," they analyze. "Because of how, as children, they were conditioned to think, speak, and behave, these individuals have a built-in tendency to not only procrastinate whenever they face a challenging situation, but to do so consistently, in the same way."

Sapadin and Maguire likewise classify procrastinators into six types: Perfectionists, Crisis-Makers, Worriers, Overdoers, Defiers, and Dreamers.

Timely Breakthroughs
While each procrastinator has idiosyncrasies that distinguish him from the rest, Sapadin and Maguire assert that all procrastinators have to take these steps to break free from the bad habit:

1. Stop the negative vibes. Chronic procrastinators have a high level of frustration. This is because they often feel angry over the fact that nothing seems to be happening in their lives. "Some direct this feeling inward and come to regard themselves--at least in certain respects--worthless, stupid, unreliable, or incompetent," say Sapadin and Maguire. So, isolate your procrastination problem and don't let it spawn more negative feelings.
2. Own up to the truth. Procrastinators who don't own up to their problems may also direct "anger at the people around them" or express "resentment of the situations they're in." Own up to your procrastination problem and start finding a way to break away from it with "more productive ways of speaking, thinking, and acting."

3. Take note of your procrastination triggers. You have to pay attention to the factors that make you want to put things off. Keeping track of your reaction to certain situations would make you more conscious of the behavior that you have to correct. Take a notebook and take note of your weak moments. It's not going to be easy to do this, but you have to come clean so you can eventually move forward. You shouldn't keep making excuses like "There's no perfect time for me to do it," "I'm not ready yet," and such to avoid doing things that take you out of your comfort zone. Procrastination shouldn't become your dysfunctional "security blankets."

Good Prognosis
Chronic procrastinators need not despair. "You can solve your [procrastination] problem, no matter how long suffered from it or how hopelessly trapped you may feel," assure Sapadin and Maguire.

As long as you're committed to licking your procrastination ASAP, you're guaranteed a successful rehabilitation and a productive life.

Seven Steps To Blogging Success For Affiliate Marketers

2009-06-04T07:37:00.000-07:00

You've probably heard us say this often, but it's worth repeating: One of the MOST important strategies for successful affiliate marketing is building relationships of trust with your customers and subscribers.

You'll always sell the MOST products (and earn the highest commissions) if you recommend your products to your list...

... and the MORE they trust you, the GREATER the chances they'll act on your recommendations.

Now, while we've always said that email marketing is the BEST way to go about building these relationships with your customers, it's certainly not the ONLY way!

Another excellent way to create a sense of familiarity and trust with your visitors and subscribers -- and build your online credibility -- is through a blog.

A blog gives your readers the chance to get to know the "real" person behind your website: You!

By writing short, simple blog posts related to your market or area of interest, your visitors will quickly begin to view you as a trusted friend who is looking out for their best interests, and they'll also see for themselves that you're a reliable resource for information and help.

So, if you'd like to try creating a blog for your site, here are seven simple "rules" you can follow to create one that your customers will return to again and again...

... and one that will help you sell even MORE of your affiliate products:

1. Post often, over an extended period of time

The most important element of EVERY successful blog is the frequency of posting.

Posting often -- daily if possible -- over a long period of time, is the best way to build a large, loyal audience. This large readership provides the base for you to make good money, so posting often is crucial to making your business profitable.

Ideally, you want your blog readers to return every day to read your latest post. If you stop posting for a few days, you risk losing those readers.

Imagine if your favorite daily newspaper often didn't appear for a few days without warning... you'd end up finding a more reliable source of news pretty quickly!

2. Make your content relevant to your target audience

Of course, there's no point posting frequently if your content isn't relevant to your target audience. By providing valuable information and links to other web sites and resources that they can explore for more information, you will keep your readers coming back for more.

To generate sustained levels of good traffic, it's not enough for your content just to be relevant to your audience -- it also needs to be insightful, informative, and even controversial at times (within reason).

And you don't have to be the greatest writer!

If your voice is your own, your tone is genuine, and your content is worth reading, then you'll attract an audience.

3. Encourage dialog and debate through your blog

The most controversial blogs often attract the most traffic. Political blogs are prime examples.

Obviously, if you're running a business blog, you need to be careful what you write, but there's no doubt that a great way to generate large spikes in traffic is to write something new, fresh, and, if not controversial, then at least noteworthy.

Not only does this generate interest in the blogosphere, resulting in other blogs linking to you, but it encourages debate. People leave a comment and then invariably return to read the responses to it, and maybe leave another contribution.

Asking for people's opinion, experience, or ideas is another great way to invite comments.

In a business blog you need to be careful when allowing comments to be left in case someone writes something damaging to your business.

However, blog comments can be managed, and there's no doubt that this dialog is one of the standout features of a blog.

4. Promote your blog everywhere, all the time -- online and offline

To make your blog work, you need to start by driving traffic -- and lots of it -- to it.

The most successful blogs use every tool, directory, and promotional technique they can lay their hands on. And because blogs are now so popular online, there are a LOT of these tools available for you to take advantage of.

5. Make friends, link, and connect

Blogging is not a solitary activity. "Community," "dialog," and "linking" are words you'll hear constantly in blog-related discussions. And the best blogs make full use of the linking features available to link to other relevant web sites or blogs.

By "making friends" and connecting with other blogs where your target audience may hang out, you can get those blogs to link to you, providing a bridge from their blog to yours... and more traffic for you!

Every time you post a comment on a blog you like, or drop the blog owner an email, you are effectively giving out your business card -- complete with an instant link to your blog.

6. Be active in the blogosphere

Just as blogging is a social activity, it's also an active one. The bloggers who really put themselves out there... who link with other blogs... who post comments on message boards, forums, and blogs... who become recognized as an authority in a particular subject... are the ones whose blogs pull in the really big traffic figures.

And ultimately, they're the ones who have the ability to make BIG money!

Think of promoting your blog as "working the room" at your local Chamber of Commerce networking lunch. Okay, the Internet is a large, global "room," but if you find out where your target audience and the other businesses that cater to that audience spend their time, then that's where you should spend your time "networking" and making sure they know who you are.

7. Make your blog a great place to hang out!

Of course, attracting tons of traffic is pointless if you don't ensure that your blog is a fulfilling and worthwhile experience for your visitors.

The content itself is important, but your blog should also be well designed, easy to navigate, and home to features like categorized archives and image folders.

The most successful blogs combine the best elements of chatrooms, online forums, and information and news web sites -- all held together by a template that's pleasing to the eye and easy to navigate.

Many blog readers treat their favorite blogs like their favorite coffee shops -- friendly, comfortable places where they can hang out to read, chat, and socialize.

Finally, remember that you don't need to be a professional writer to write your own blog! Just be yourself, write from the heart, and make sure you're providing relevant information to your audience...

... and you'll be rewarded with increased sales and commissions!

Four Strategies to Find A New Business

2009-06-04T06:47:00.000-07:00

By: Brian Tracy

There are four strategies you can use to find a new product or service to start or build your own business.

Search Your Own Field
The first strategy is to find a new product or service in your own field or skills. You may have a million dollar idea in your own mind. Many people have had the experience of having an idea for a product or service nag at them over and over again, and you keep pushing it away or ignoring it.

They say the average person has four ideas each year driving to and from work, any one of which would make them a millionaire if they would just follow it up. So look into your own field or skills. Look into your own mind. Look into your own ideas.

Keep Your Eyes Open
The second strategy is to find a new product or service while you travel. Keep your eyes open for opportunities.

A very good friend of mine who is now a multi-millionaire, started his fortune by traveling east and seeing a unique type of orange drink called Orange Julius and then getting the exclusive rights to sell it in a large Western city. From there, he expanded into other restaurants, into real estate, and into apartments. He developed a high positive cash flow from his Orange Julius business that made him a millionaire.

Sometimes just finding a new product or service that is doing well somewhere else that hasn't come to your market area can make you wealthy.

Get the Rights to Sell It
Remember your objective, when you find a new product or service, is to acquire the rights to sell the product or service exclusively in your market area. Sometimes these rights are available for the asking.

A gentleman I know named Peter Thomas got the rights for Century 21 to Canada simply by going to the offices and asking for them when Century 21 was a young company. From that, he turned Century 21 into one of the most successful real estate franchises in Canada. He is now worth millions of dollars, having taken the cash flow from Century 21 and channeled it into other real estate investments.

Be Sure it is Already Successful
Sometimes just asking for the right to sell it in your market area is all you have to do. Here's the key, though. Before you bring a new product or service back to your market area, be absolutely sure that it sells well somewhere else. Many people advertise products outside their market area because they are not selling inside their market area, so make very sure that the product is selling well already in other markets.

Look For Business Opportunities
Strategy number three is to keep your eyes and ears open and alert to new business opportunities occurring around you. Develop a money-making attitude. A friend of mine became very successful by building commercial property across the street from a new shopping center that was being developed. The traffic from the shopping center made that commercial space extremely valuable. He opened two businesses in it, and started his fortune. So be alert to what is going on around you.

Be Sure You Believe In Your Product
And strategy number four is this. Remember you will only be successful marketing and selling something that you believe in, use yourself and would recommend to your best friend.

Many times, I see people who make the critical mistake of trying to sell a product or service that they themselves would neither use nor afford, nor would they recommend to someone else, but they think that other people will buy it even though they wouldn't. So remember you must really, really believe it the product. You must be excited about the product. You must absolutely believe that this product can enhance the life or work of someone else and then be eager to tell them about it.

Action Exercises
Here are two things you can do to put these business building strategies to work in your own life:

First, develop a new business mentality. Continually look around you for new products and services that people need, want and are willing to pay for.

Second, develop a money making attitude. Look around you for opportunities to sell products or services that are not currently being offered, at either higher prices or in greater quantities. The possibilities are everywhere.

Differences Between Rich and Poor Affiliate Marketers

2009-05-24T02:22:00.000-07:00

By Jay Stockwell

If you want your affiliate business to really fly, don't treat it like a hobby.

I believe this is one of the primary differences between rich and poor affiliate marketers.

Lots of the poor affiliate marketers blame their lack of knowledge, most times technical knowledge, for the failure of their business.

They tinker with this and that, but never really get serious with one thing to make it their "business". They just fluff around. :)

The poor affiliate marketer has no strategy, no systems, no goals and no tracking. In fact, there is very little about what they are doing that even suggests they are running a business.

I get to meet and chat with lots of different affiliate marketers. From folks who are yet to make a dollar, right through to Uber affiliates who are making 50k+ profit a day.

One of the striking differences in these two sets of people is the way that they treat their business.

There are some guys I know that are doing 7 figures a year and can barely write a line of HTML.

That doesn't matter to them. They know that Donald Trump is a lousy tradesman. They know that they don't need to be good at everything. They understand that they are just the captain of the team.

They orchestrate their business by leveraging their time to the maximum by using planned methods and systems to grow their businesses.

All the while tracking and measuring what is going on to continue on a constant trail of improvement.

Overtime, they move away from working "IN" the business towards spending most of their time working "ON" the business.

They simply become the conductor of this massive online profit generating orchestra.

Staff, software and systems are the musicians.

In practice, it's difficult to execute this perfectly.

In recent times I've found myself spending way to much time in spreadsheets, accounting packages and in companies affiliate areas instead of working on growing the business.

A lot of this stuff I can't outsource and we're not big enough to have an accounting manager in-house.

So unfortunately, my ability to leverage my time was diminishing because I was so caught up in the administration. To be honest, it has been starting to get me down.

Thankfully, I recently came across StatsJunky.

It's not often that I would call a piece of software a savior. But in this case, I would say that it really has been.

Recently I was introduced by a friend to the StatsJunky crew. For the past 9 months they've been working on a piece of software that quite frankly I didn't think was possible to create.

I thought that given the level of difficulty working with so many different affiliate programs it would largely be impossible.

However, somehow they've done it.

Actually I know how. Through shear determination. They've got close to 20 people working to make this dream a reality.

What this magical piece of software does is essentially manages the time consuming and many times painful parts of your affiliate marketing business.

It downloads your stats from all your affiliate programs, as well as your PPC accounts if you use paid search.

In one neat dashboard you can see what you would normally have to login to all your different accounts to see.

You can even add in your recurring monthly costs like web hosting so you can get a full perspective on your monthly profits.

Every few days I'm now able to open up StatsJunky and see what has happened across our entire affiliate marketing business.

How much we've earned from each of our different revenue streams.
Plus, how much we've spent generating a lot of that income.

But that's just the tip of the iceberg. You can drill down for each network and instantly see which programs are generating the bulk of the income.

Very quickly you can establish where your time is going to yield the biggest return on investment.

As an example, within minutes of using StatsJunky, I was able to identify that one of our largely neglected affiliate sites was actually making us $5.04 for every click on one of our affiliate links.

It was converting at an amazing 14.63%.

Guess where we'll immediately be sending more traffic and instantly making more money? :)

Without StatsJunky, I probably would never have identified this. I'm just too busy to manually log into every account to check these kind of stats.

One other really cool thing about StatsJunky is how amazingly dedicated they are to their new users. What other company do you know that have daily Q&A webinars with their customers?

As another example, I asked them if they could add another small affiliate program that we use to the software. They immediately went to work to add it overnight.

They now support 200+ affiliate programs.

This software really is the revelation for me in 2009. I trust that it's going to be a key component of growing our business even in these rough economic times.

After all, regardless of the size of your business, one of the key aspects to seeing strong growth is the tracking of what is working and what is not.

It's not rocket science. You focus more on the stuff that is working, and drop the stuff that isn't.

If you are an affiliate marketer, I would encourage you to take your business seriously. So don't treat it like a hobby.

Put together a clear strategy with goals in place to see how you're doing. Track your goals and reward yourself when you hit them.

As part of the process put systems in place like StatsJunky so you can easily track your progress and focus squarely on the things that are making you money.

Then with the time you save, you can engage in income generating activities like increasing your traffic or improving your conversion rates.

If you want to see StatsJunky in action, check out the video I got the StatsJunky crew to make for you guys. It gives an 8 minute demo on how it works.

Check it out here:

http://www.associateprograms.com/articles/806/1/

Note: They have a FREE 7 day trial and a credit card is NOT required to get started. See for yourself just how good this thing is.

I reckon EVERY affiliate marketer should at least try StatsJunky to see just how good it is for themselves.

==========================
Thought for today: Don't waste time
==========================

"It has been my observation that most people get ahead during the time that others waste time." - Henry Ford

All the best

Jay Stockwell

Do you keep a journal?

2009-05-16T23:53:00.000-07:00

Statistically it is over the top! Countless times over the years when meeting "Jim Rohn's greatest fan," we've been impressed with how many were the real deal. You know, the ones who followed Jim's pearls of wisdom and went on to achieve great things and, yes, had made a decision to be a collector and student of great ideas (including their own) by keeping a journal.

A journal that would chronicle their own personal story: their family, their victories, their challenges, their GOALS and DREAMS, their seminar and sermon notes, their own ideas and thoughts. All these things that they could review now and in the future and create one of the more priceless collections for themselves and their families as the years roll on.

Jim tells the story of someone breaking into his RV while on a trip, and his only major concern was if they had taken his journals. Not the furniture or the TV, but the thing that truly was not replaceable, a piece of his life—his journals.

2009 is almost here. What a perfect time to begin, renew or continue this simple, yet invaluable habit, so that at the end of 2009 you simply add your own book of your life's collection of events, stories, ideas and goals to your library and then go to work with a fresh new journal for 2010.

Here's a little from Jim Rohn on keeping a journal the past 40+ years:

"Be a collector of good ideas, but don't trust your memory. The best collecting place for all of the ideas and information that comes your way is your journal."

"The reason why I spend so much money for my journals is to press me to find something valuable to put in them."

"There are three things to leave behind: your photographs, your library and your personal journals. These things are certainly going to be more valuable to future generations than your furniture!"

"Don't use your mind for a filing cabinet. Use your mind to work out problems and find answers; file away good ideas in your journal."

To Fifht Comment Spam - No Follow tags for Wordpress Blog

2009-05-14T18:50:00.000-07:00

Blogs are great! People love them! Google loves them! Spammers love them!

Yup... it's unfortunate, but spammers love blogs so much that they have found numerous ways to ruin it for us good mannered folks, who used to be able to get high quality backlinks by commenting on posts in blogs.

Now known as comment spam - it's a way that bloggers spread around their garbage and they do it by mass attacking our blogs with phony comments filled with text links.

It has driven many blog owners to turn off comments or at the least moderate them.

Plugins like Akismet for Wordpress help keep a lot of the spam out, but some of them still get through.

Not too long ago Google took a vocal position on comment spam and pretty much threw it's weight around and demanded that Wordpress and other blogging platforms adopt a new policy to get rid of comment spam and help enforce the web with Google's "nofollow" tag.

The tag basically tells Google NOT to follow the links or at the very least not to recognize them as high quality links. Who knows what else the search engines do when they see these nofollow links. That's a whole other discussion.

But now Mike Liebner have found a solution and it is so simple. It's a cool free Wordpress plugin called DoFollow 4.0 and you can get it here:

http://www.mikeliebner.com/linking/free-dofollow-plugin-wordpress/

It's so simple all you do is copy the plug-in, a .php file, and drop it in your WP blogs plugin folder - upload it - turn it on and BOOM - now all the links properly pass their juice.

In fact there are actually programs and lists out there that compile addresses of "do follow" blogs - only problem is - many of the lists are out of date - because all it takes is an upgrade to WP and many of them go back to "nofollow".

The Power of Personal Charisma

2009-05-13T00:56:00.000-07:00

By: Brian Tracy

Become An Irresistible Person
Webster's Ninth New Collegiate Dictionary defines charisma as "a personal magic of leadership arousing special popular loyalty or enthusiasm for a public figure."

Develop Personal Magnetism
Charisma is also that special quality of magnetism that each person has and that each person uses to a certain degree. You have a special charisma to the people who look up to you, who respect and admire you, the members of your family and your friends and coworkers. Whenever and wherever a person feels a positive emotion toward another, he imbues that person with charisma, or attractiveness.

Project Yourself Positively
In trying to explain charisma, some people speak of an "aura." This aura is a light that is invisible to most people, but not to everyone, and that radiates out from a person and affects the people around that person in a positive or negative way. The halo around the heads of saints and mystics in many religious paintings was the artist's attempt to depict the light that people reported seeing around the heads of these men and women when they were speaking or praying, or in an intense emotional state.

Control the Impression You Make
You also have an aura around you that most people cannot see but that is there, nevertheless. This aura affects the way people react and respond to you, either positively or negatively. There is a lot that you can do, and a lot of good reasons for you to do it, to control this aura and make it work in your best interests.

Sell Your Way to the Top
If you're in sales, this aura, reflecting your level of charisma, can have a major impact on the way your prospects and customers treat you and deal with you. Top salespeople seem to be far more successful than the average salespeople in getting along with their customers. They're always more welcome, more positively received and more trusted than the others. They sell more, and they sell more easily. They make a better living, and they build better lives. Salespeople with charisma get far more pleasure out of their work and suffer far less from stress and rejection. The charismatic salesperson is almost invariably a top performer in his field and enjoys all the rewards that go with superior sales.

Influence People Around You
If you're in business, developing greater charisma can help you tremendously in working with your staff, your suppliers, your bankers, your customers and everyone else upon whom you depend for your success. People seem naturally drawn to those who possess charisma.

They want to help them and support them. When you have charisma, people will open doors for you and bring you opportunities that otherwise would not have been available to you.

Enhance Your Personal Relationships
In your personal relationships, the quality of charisma can make your life more joyous, happier. People will naturally want to be around you. Members of your family and your friends will be far happier in your company, and you will have a greater influence on them, causing them to feel better about themselves and to do better at the important things in their lives.

Action Exercises
First, identify the people with whom you seem to have a lot of charisma - the people who know you, like you, respect you the most. How could you increase your charisma with these people?

Second, identify the people who have charisma to you, the people you most like and respect and admire. What is there about them that you could copy or emulate? If you think charisma, you'll have more of it.

The Psychology of Selling

Article: Power-Up Your Sales Letter with a "Johnson Box" - By Ivan Levison

2009-05-10T14:05:00.000-07:00

Sixty years ago, a direct mail copywriter named Frank H. Johnson was looking for a way to increase the impact of his sales letters. He decided that instead of forcing readers to wade through a mass of copy before making the offer, he would highlight the offer in a centered rectangular box placed at the very top of the letter above the salutation.

The results were terrific, and the "Johnson Box" has been going strong ever since. And no surprise. The box stands out at the top of the letter, and the eye goes right to the headline floating within it. There are claims that adding a Johnson Box to a plain letter can shoot response rates up by 40%!

Here are some tips you can use for putting a Johnson Box to work the RIGHT way:

1. Put the right content in the box.
What should you include there? The offer. The main product benefit. The phone number to call or the URL to visit. The expiration date of the offer. The guarantee. Mix and match these as appropriate.

2. Use it in the right kind of letter.
If you're writing a non-personalized letter that's going out bulk rate in a window envelope using teaser copy, a Johnson Box will fit right in. After all, it's part of the "classic package" format. (Don't scoff at it. It still works!) But if you're writing a first class letter, in a close-faced envelope riding first class, the Johnson Box will look cheap and out of place.

3. Make it the right size.
If you're mailing an 8 1/2" x 11" letter (folded twice down to 3 5/8") you want the Johnson Box and AT LEAST the salutation line to appear above the fold. 2" deep by 3 1/2" wide is reasonable, but there's no firm rule here.

4. Use an appropriate box shape.
You can make the box out of asterisks (************) or use a fine-ruled line. For added impact, throw a screened-back second color inside the box. It's also perfectly fine to omit the actual ruled line and simply run a bold headline and subheadline at the top of the letter.

5. Use a box in the body of the letter.
There's no law that says you can't throw your guarantee into a small box somewhere within the letter. Or a few testimonials. Or a short excerpt from a glowing product review.

6. Show your fulfillment piece in a box or at the top of your letter.
If you're offering a report, guide, White Paper, Executive Summary, whatever, use a photo of it at the top of the letter and use call-outs to highlight benefits. Making the fulfillment piece "real" with a photo can really help your lead generation efforts!

7. Include a Johnson Box (without the sides) in an e-mail for extra impact.

For example:
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
This is a version of a Johnson Box without sides.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

See how the sentence stands out?

8. In an e-mail, the Johnson box should fit easily into the reader's auto-preview box.
You don't want to make people start scrolling in order to see it.

9. Use a box at the top of a seminar or Webinar invitation.
The top of the letter or e-mail is the perfect place for a box that tells the reader: What/When/Where/Why they should attend.

The take-away message? If you want to boost direct mail or e-mail response rates, sometimes it makes sense to think inside the box.

About the Author:

Ivan Levison is an award-winning, direct response freelance copywriter. Download a free copy of his new report, "101 Ways To Double Your Response Rates!" at http://www.levison.com/subscribe. Contact Ivan any time at ivan@levison.com

Giving Everybody What They Want

2008-10-30T17:47:00.001-07:00

Michael Gerber

Oh joy, oh joy, oh joy. Win-win. Permanently lasting relationships. Living in a perfect world. Heaven on earth. Does it get any better than this? Blah, blah, blah!

Are you getting my drift?

Do you hear the sarcasm in my written voice?

Do you sense a bit of frustration, embedded in my body, freeze-dried in my rapidly aging brain?

Well, if you do, you're right.

Client Fulfillment is, and always has been, a significantly depressing subject for me. For the past 26 years here at E-Myth, we have focused tons of energy on figuring this one out. We have done our best to create the perfect turn-key solution to fulfilling everyone's desires. We have made every effort to help, support, coach, consult, train, and mentor owners and managers of countless small, mid-sized, and large businesses, to achieve stunning improvement in their businesses and lives. But, we have discovered that no matter how good we are (and we are good!), no matter how resourceful we are (and we are resourceful!), no matter how committed we are (and we are committed!), with all of that and more, we still have not figured out how to give everyone exactly what they want...and it's driving me crazy!

So, what words of wisdom can I provide you with, dear reader, if I, in all my glory, have not figured out how to satisfy everyone?

Well, I can offer you this:

Satisfy only those customers/clients who are determined to be satisfied. Make your commitment and then stick to it, come hell or high water.

Satisfy yourself that you're absolutely committed to satisfying these clients. And, if you're not, quit. It's a tough game, and not everyone is up to it.

Satisfy your employees that they are in a game really worth playing, and that, for them to truly receive value from your relationship, they better play it, "whole hog plus the postage," for nothing less will do.

And finally, have a drink--at least once a day--of good red or white wine. Unless you're allergic or an alcoholic.

Here's to you, and to the search for something better. What else, after all, is there for people like us? (If you have an answer to that question, let me know what it is, and I'll do that instead.) Until then, here's to life!

Introducing Traffic Secrets 2.0

2008-10-27T13:55:00.000-07:00

The foundation of the new course is an interactive learning platform in (12) Interactive CD-Roms. Each one is designed to introduce you to several 'key' strategies and then tells you exactly how to utilize them to produce maximum traffic.

(However, the CD-Roms are just a small part of the overall system.)

The course also includes:

- A 377-Page Training Guide
- A Workbook For Tracking Your Traffic-Getting Projects

The Following Step-By-Step Action Blueprints:

Mission Control Blueprint: This is where it all begins. This blueprint will guide you through the process of setting up all the accounts you'll need to setup, all the software you'll need to download and configure, and absolutely everything you'll need to do to create your foundation to roll-out the Traffic Secrets system to start generating a ton of traffic that grows on a regular basis.

Market Spy Blueprint: This step-by-step guide will help you fully investigate and uncover everything to do with your market -- who the major players are, where their traffic is coming from, what your market wants, types of content they'll 'eat up' and produce a ton of repeat visits for, and much, much more. When you're done following all of these steps you'll know far more about your own market than you ever imagined. This will only help you make more money.

Opportunity Analyzer Blueprint: This blueprint will walk you through some special steps to help you analyze what's going on in or around your market and what opportunities exist. This process can help you find areas to expand your income in your market. So it's not only about generating more traffic (although that's covered too.) This blueprint is different from the Market Spy blueprint as it will help you identify untapped goldmines waiting for you to tap into it. This single blueprint will help some people make 1,000X the return on their investment in the entire Traffic Secrets 2.0 course.

AdWords Attack Blueprint: By now you probably realize how important Google AdWords is for driving a steady flow or profitable traffic to your site. This blueprint helps you MAXIMIZE the traffic while reducing your costs. It's all about helping you make the maximum amount of profit. You'll discover several tricks that 99% of people don't realize you can use inside the AdWords system.

Content Factory Blueprint: This blueprint will give you a step-by-step system for pumping out tons of valuable, in-demand content for your market. Content that will generate tons of free SEO traffic and incoming links from others, as well as thousands of repeat visits to your site from 'happy' consumers of your information. You'll also learn how to put this entire process on auto-pilot to have others running 'the factory' for you for pennies on the dollar. This blueprint alone is vitally important to the growth of your traffic online.

Social Director Blueprint: Social Networks. Social Bookmarking. Social News. Social media is everywhere! Unfortunately, a lot of social media traffic is worthless and doesn't convert. This blueprint will give you the exact steps you need to take to cash-in on the areas of social media that will not only bring your site a ton of traffic but will bring you a ton of red-hot cash-paying customers.

Advertising Expansion Blueprint: When you want to 'go big' and really turn up your traffic levels (so you can do millions in sales) you're going to need a plan to truly scale and expand your reach all across the Internet. This blueprint will show you EXACTLY how you go about doing it and how to do it in cost-effective stages. If you're serious about building a big business this is the blueprint you'll want to pay very close attention to.

Get the Traffic Secrets 2.0 here

Internet Business Ebooks - (free download)

2008-10-26T06:48:00.000-07:00

EBooks are a great way to learn more about specific topics of interest to you. In the coming weeks, we will be adding many more free titles by noted authors and professionals. All of the publications are Windows compatible but some do require Internet Explorer for viewing. We hope you enjoy the selections provided below. Check back often for new additions.

Business Domain Names: How to Select and Buy an Elite Domain Name (235Kb) by Steve Baba
Provides quick, summary information to assist you in obtaining a brandable, memorable, within a few weeks, at a reasonable cost. Auctions, expired domains, speculators and other sources are discussed.
Read Here

Web Law Links (384Kb) by Ali Abdulla
A collection of related Web Sites for ePublishers and Internet Marketers relating to various issues on Copyright Laws, Privacy Policy, Disclaimers and Terms of Use, Permission Based Opt-In Mailing list etc.
Download Here

Secrets of Business in the New Mellenium (1.06M) by Merle
We live in amazing times. If you’re running a small business and have been thinking about moving it online, or you already have an online business, in your spare time, this book is for you. With only a modem and your PC, you can literally run your business from anywhere in the world. Within these pages are some of the most useful resources for small business owners!
Download Here

Internet Success Ladder - How Anyone Can Climb To The Top of the Internet Success Ladder in 9 Easy Steps (640Kb) by Jimmy D. Brown
Inside this ebook you will discover the 9 "rungs" of the Internet Success Ladder. This course is a "condensed" version of the actual course, giving you a basic overview of what it takes to succeed online. We have included 9 helpful articles to briefly explain each of the 9 "rungs" that take you to the top online.
Download Here

Success Secrets: How To Be More Successful! (384Kb)
Learn how to set goals to achieve what you want from life, emulate the characteristics of successful people, be wealthy by following a simple formula, find opportunities by developing a positive mental outlook, attract friends, money and power by developing enthusiasm and humour, gain the cooperation of others, program yourself for success, avoid comparing yourself to others.
Download Here

The Email Edge (134Kb) by Molly Gordon
PDF format
101 tips for maximizing and minimizing the hassle of email.
Read Here

Internet Business Planning Workbook (98Kb) by L. Josh Eikov & Patricia A. Rorabaugh of Virtual Technocrats
Pdf format
Workbook to assist companies of all sizes in formulating a strong Internet business plan.
Read Here

Living off the Internet (1192Kb) by Internet Independent Long Distance Consultants
In this user friendly e-book you will discover, in simple terms, how to save and make money on the Internet.
Download Here

The Next Big Internet Craze (480Kb) by William Irish
What if you knew about the next big Internet craze that will take the net by storm, right when the Internet big-guns learn about it, would you take action or stand-by? Are you sick and tired of following the Internet gurus only to find out you are always about six months to a year behind them? You fervently fight to do exactly what they say works but by the time it is implemented the markets are all saturated? If so, here is a 100% FREE way to get "in-the-know." Your chance to break into that inner circle of gurus and find out what's going on in the very near future in order to globally position your self for the NEXT BIG INTERNET CRAZE!
Read Here

Over 52 Business exe eBooks and access to 1000s Free Articles (412Kb) by Joseph Robert Neil James
This ebook contains a collection of over 900 business articles along with a section where you can choose to download over 50 free business ebooks.
Download Here

The Best of Merle’s Mission Newsletters (876 Kb) by Merle
Merle's Mission is full of resources that would be of interest to site developers and internet marketers, and promoters.
Download Here

Top Ten E-Businesses for the 21st Century (488Kb) by Kosoma Publishing
This book is designed to get your creative juices flowing! It covers the top 10 current trends that hold the most promise for the next several years and provides the tools to help you get your piece of the pie.
Download Here

Find Your Dream Online (1.169Mb) by Lynne Schlumpf
It is my hope that in the pages of this E-book, you will find the dreams you have been dreaming all of your life. The only difference is, you won't be dreaming anymore. Your life as you want it will be yours. Let's go on a journey. I'll show you what it takes to be not only successful, but also have your own little corner of fame on the Internet.
Download Here

Insider Profits (560kb) by Shelley Lowery
Internet Marketing stragegy, product development, website design, effective website sales copy, accepting payments, affiliates, advertising, opt in lists, ebook creation, ezine creation & publishing, and more.
Download Here

Poor Richard's Top 100 Tips for Doing Business Online (478Kb)
PDF format
100 of the best tips from the Poor Richard's series of geek-free, ebusiness books in a quick, easy-to-follow "tips" format.
Read Here

E-Business Secrets - Start From Scratch And Become The Next Internet Success Story! (453Kb) by Vishal Rao
Use the step-by-step, easy to understand information in this e-book to open a way to financial freedom on the Internet.
Download Here

The Exporting Entrepreneur's Primer (309Kb) by Dennis Hessler
PDF format
This book is a primer on exporting with my 8-step plan for new exporters to take part in the booming global marketplace.
Read Here

Completely FREE Info Resources (529Kb) by Madhu Kumar
An ebook with thousand's of categorized links to free products and services relating to computers and the Internet.
Download Here

Organizing Tips (492Kb) by Trombly Communications
PDF format
In order to stay at the top of their profession, Virtual Assistants must be organized. The Info Specialists at Trombly Communications have put together an ebook of "organizing tips' gathered from experts in this field. Now you can benefit from their experience. Find out what works from the experts!
Read Here

Excel in Business! (268Kb) by Bob Deneen
PDF format
By applying "The Rules to Excel in Business", as presented in this ebook, business owners are introduced to the total strategic process of marketing and employees are given an overview of how they can help a business to excel!
Read Here

It Is Up To You by Jim Rohn

2008-10-24T01:01:00.000-07:00

One of the first things successful people realize is the old adage, "if it is to be, it is up to me." That is, for you, the fact that your success and your course is up to you. This doesn't mean that you do it all alone. It simply means that you take responsibility for your life and your career.

Too many people today look at opportunity and figure it is up to someone else to make sure they get it. They look at financial security and hope that the government will make sure they live safely in retirement or in case of disability. They wait and wait, figuring that it is up to someone else. And then the wait is over, and it is too late to do anything. Their life is over and they are filled with regret.

This isn't true for you however. You know that you must take responsibility for your life. It is up to you.

The fact is that nobody else is going to do it for you – you must do it yourself.

Now, some people may say, "Jim, that's a lot of responsibility." Friends, that is the best news you can ever hear. You get to choose your life. Hundreds of millions of people all around this world would give anything to live in the situation you do – just for the chance to have the opportunity to take control of their destiny. "It is up to you" is a great blessing!

Here's why:

1. You get to chart your own destiny. Maybe you want to start a small business and stay there. That's great because you can choose that. Maybe you want to create a small chain of stores. Maybe you want to have a net worth of $100 million. That's okay too. The idea is that you get to choose. You can do whatever you like. Different people have different dreams and they should live them accordingly.

2. You can reap what you sow. Sleep in and go to work late and reap the return. Or get up early and outwork the others and earn a greater return. Place your capital at risk and earn a return – or place it at greater risk and perhaps reap a greater return. You decide what you will sow and thus what you will reap.

3. No one else can stop you from getting your dream. Yes, there will always be things that come up and people who may not like what you are doing, but you can just move on and chart your own course. There is great freedom in that.

4. You experience the joy of self-determination. There is no greater pride than knowing you set your mind on something and accomplished it. Those who live with a victim mentality never get to experience the joy of accomplishment because they are always waiting for someone else to come to the rescue. Those who take responsibility get to live the joy of seeing a job well done.

Let me ask you a question: Where will you be in 5 years? 10 years? Or 25 years? Do you know? DO you have an idea? Have you ever dreamed about it or set a goal for it? Are you willing to take responsibility and recognize that, "It is up to you?"

You will be wherever you decide to be in those timeframes. You decide. It is up to you.

And that is very exciting!

To Your Success,

Jim Rohn

Make Your Customers Feel Important

2008-10-22T22:01:00.000-07:00

By: Brian Tracy

Listening is the Key
Listening builds self-esteem. It has been said that, "Rapt attention is the highest form of flattery." When you listen intently to another person and it is clear that you genuinely care about what that other person is saying, his or her self-esteem goes up. His or her feeling of personal value increases. He or she feels more worthwhile and important as a human being. You can actually make another person feel terrific about himself or herself by listening in a warm, genuine, caring way to everything he or she has to say.

Pay Close Attention
When a man and a woman go out for the first time, they spend an inordinate amount of time talking and listening to each other. They look into each other's eyes and hang on every word. They are each fascinated by the personality of the other. The more each listens to the other, the more positive and happy each of them feel and the stronger becomes the bonds of affection between them.

Focus 100% On the Other Person
The opposite of listening is ignoring. You always listen to that which you most value. You always ignore that which you devalue. The fastest way to turn a person off, to hurt their feelings and make them feel slighted and angry is to simply ignore what they are saying or interrupt them in the middle of a thought. Ignoring or interrupting is the equivalent of an emotional slap in the face. Men especially have to be careful about their natural desire to make a remark or an observation in the middle of a conversation. This can often cause the sales conversation to come to a grinding halt.

Action Exercises
First, take every opportunity to make the other person feel important by listening attentively to what he or she says.

Second, avoid interrupting the other person by slowing down and pausing for a few moments after he or she has stopped speaking.

Accelerate Your Abilities by Chris Widener

2008-10-22T21:05:00.000-07:00

In today's fast-paced life, the wins usually go to those with exceptional skills and abilities. The old quote is true, "The race is not always won by the swift and the strong, but that is the way to bet."

With this in mind, and with your desire to become increasingly successful, here are some ways to accelerate your abilities, thus enabling you to achieve greater and greater things.

Become dissatisfied with your current state. Growth for growth's sake is good. Those who will achieve much are those who say to themselves, "I want to grow. I want to be better. And I am willing to do what it takes to get there. This current state is not enough!" This dissatisfaction will create for you an insatiable drive to do what it takes to get your abilities to the next level.

Visualize the benefits of increased abilities. Put them at the forefront of your mind. This will saturate your mind with the motivation that it will take for you to do what it takes to increase your abilities. What good will come out of my increased ability? How will I be better off as well as the others around me? The answers to these questions act as the carrot before the horse, moving you forward.

Understand your weaknesses. If you want to improve, one of the best ways is to start with some area that you aren't particularly good at. This is the "shoring up method." Sometimes it is easier to improve something you aren't good at than something you are. And the gains will still look great for your overall situation! Take some time to consider what areas you are weakest in and focus in on them for a while. The results will obviously be much more pronounced than getting better at something you have already somewhat mastered.

Attempt greater levels of what you are already good at. Another tact to take would be to stretch yourself in an area that you already have some skill and ability in. What areas do you excel in? Now understand that when you leave the weaker areas weak and make extraordinary gains in one area, then you will be moving more toward "specialist" rather than "generalist." That is okay, but needs to fit in with your overall goals.

Commit time each day to improvement. Steady improvement is the way to go. In fact, you may not see improvement for days or weeks. You may feel like you are failing each time. But alas, eventually you will get it and your skill will increase to the next level. The key is day in, day out, spending time working on improving. Even five minutes a day equals a half hour a week, 2 hours a month. That adds up! Remember, Practice, practice, practice.

Seek out and spend time with someone who has greater ability than you. One of the best things to do to increase your ability is hang out with people who are already more skilled than you. Watching, them, studying them, interacting with them, even competing with them will make you better. As in sports, to improve, you play with people better than you, not worse. They will raise you to a new level. Who around you can you get involved with who will help you with your ability?

Take a class or hire a coach. Go to school my friend. Take a course at a local college or vocational institute. Take a class online. Hire one of the many coaches available today. Pick a specific skill you would like to improve upon and find someone who is a specialist in that area. At the very least, pick up some audio or videotapes to help you grow.

Be the tortoise, not the hare. Slow but sure. Take your time, do it right. Keep going in the right direction. Learn your craft correctly. Don't give up quality for speed. The whole idea of acceleration is this way: Slow start, work up to high speeds, go the distance. Luckily life isn't a sprint but a marathon!

Hope these ideas help you as you commit to accelerating your abilities!

-- Chris Widener

Bloggers Guide to Profits (Free ebook)

2008-10-21T07:09:00.000-07:00

You already know starting your own blog can catapult your business’ success. Here’s what else you’ll learn in my exclusive report…

* How blogging has given anyone the power to broadcast their message to the world

* With no hassle and no fancy computer languages: How to instantly put down your thoughts for anyone and everyone to read. (It’s even easier than running your own ordinary web site!)

* The secret marketing tactic that is hiding inside each and every blog (that not everyone is exploiting!)

* Why businesses, small and large, are increasingly adding blogs to their marketing repertoire.

* 5 ways to explode your business with a blog.

* 8 rules you must follow if you want to have a successful blog

* How something called “RSS feeds” can help you communicate with your customers even better than email!

* The secret to getting your blog listed in Yahoo search results free within 48 hours.

Right-click here to download

The ABCDE Method For Setting Priorities

2008-09-21T17:11:00.000-07:00

By: Brian Tracy

The process of setting short-term priorities begins with a pad of paper and a pen. Whenever you feel overwhelmed by too many things to do and too little time in which to do them, sit down, take a deep breath, and list all those tasks you need to accomplish. Although there is never enough time to do everything, there is always enough time to do the most important things, and to stay with them until they are done right.

Setting Better Priorities

The best method for setting priorities on your list, once you have determined your major goals or objectives, is the A-B-C-D-E method. You place one of those letters in the margin before each of the tasks on your list before you begin

“A” stands for “very important;” something you must do. There can be serious negative consequences if you don't do it.

“B” stands for “important;” something you should do. This is not as important as your ‘A’ tasks. There are only minor negative consequences if it is not completed.

“C” stands for things that are “nice to do;” but which are not as important as ‘A’ or ‘B,’ tasks. There are no negative consequences for not completing it.

“D” stands for “delegate.” You can assign this task to someone else who can do the job instead of you.

“E” stands for “eliminate, whenever possible.” You should eliminate every single activity you possibly can, to free up your time.

When you use the A-B-C-D-E method, you can very easily sort out what is important and unimportant. This then will focus your time and attention on those items on your list that are most essential for you to do.

Just Say No

Once you can clearly determine the one or two things that you should be doing, above all others, just say no to all diversions and distractions and focus single-mindedly on accomplishing those priorities.

Much stress that you experience in your work life comes from working on low-priority tasks. The amazing discovery is that as soon as you start working on your highest-value activity, all your stress disappears. You feel a continuous stream of energy and enthusiasm. As you work toward the completion of something that is really important, you feel an increased sense of personal value and inner satisfaction. You experience a sensation of self-mastery and self-control. You feel calm, confident and capable.

Action Exercises

Here are three ideas that you can use, every day, to help you set priorities and to keep you working at your best:

First, take the time to be clear about your goals and objectives so that the priorities you set are moving you in the direction of something that is of real value to you.

Second, remember that what counts is not the amount of time that you put in overall; rather, it’s the amount of time that you spend working on high-priority tasks.

Third, understand that the most important factor in setting priorities is your ability to make wise choices. You are always free to choose to engage in one activity or another.

Resolve today to set clear priorities in every area of your life, and always choose the activities that will assure you the greatest health, happiness and prosperity in the long term.

Check this package. Click here

The 10 Essential Elements Your Site Simply Must Have!

2008-09-11T15:12:00.000-07:00

We'll go over the top 10 essential elements that every site must have if it's going to be successful. Then we'll provide a list of useful resources that you can use to optimize your site's performance.

Read on to learn how you can simplify the design of your web site to improve its effectiveness and really get your profits to soar!

Now that we've covered what you shouldn't have on your site, it's time to review what you should include. If you have all these elements on your site, you'll be well on your way to success!

ESSENTIAL ELEMENT #1: ATTENTION-GRABBING HEADLINE

The first thing people see when they visit your site should be a compelling headline that describes the most important benefit your product or service offers. The headline is THE key element of your site. It's what will persuade your visitors to stick around and check out what you have to offer.

Your headline should be well-written: clear, concise, and to the point. It should also be enticing. You want to pique your visitors' interest and make them eager to learn more about what you're selling. You can do this by emphasizing what your product or service can do for them.

Once you've crafted a compelling headline, format it so that it stands out from the rest of the text. It should be the first thing that catches your visitors' attention. Use a large font size, bolding, italics, a different color -- whatever suits the style of your web site.

ESSENTIAL ELEMENT #2: USER-FRIENDLY NAVIGATION

As we said above, nothing drives your customers away faster than confusing or complicated navigation! Your customers should be able to know where they are on your site at all times, and should easily be able to find pages they've already visited.

Make sure your navigation bar or menu is clearly accessible and easy to understand. It should be exactly the same on every page of your site, and be located in exactly the same place. Your customers shouldn't have to hunt for it.

Remember: when it comes to navigation, consistency is the key!

ESSENTIAL ELEMENT #3: EFFECTIVE SALESCOPY

The words you use to describe your product and its benefits are the key to the success of your business. Your salescopy is the only contact you'll have with the vast majority of your visitors. That's why you have to make the most of it!

Your salescopy should:

- Immediately draw the reader in with exciting benefits and enticing copy so you can lead them toward the sale.

- Establish your credibility -- nobody will buy from you if they don't feel they can trust you.

- Describe the benefits of your product or service and explain WHY your visitors need it.

ESSENTIAL ELEMENT #4: A CLEAR "CALL TO ACTION"

If you want people to buy your products or services, you have to tell them how to do it! Don't leave them guessing.

You have to explain exactly what you want them to do, and you have to make it easy for them to do it. If you want them to buy a product, present them with a call to action like this:

"Click here now to order your six-month supply of Product X"

Provide your customers with clear, easy-to-understand instructions on how to make a purchase, and let them know what they can expect when they click on the link that leads them to the order page.

ESSENTIAL ELEMENT #5: WELL-CHOSEN IMAGES

Images can really help people visualize your products or services and their benefits. Be sure to include photos of every product you sell. Attractive product shots can really boost your sales!

If you have a lot of products for sale, use "thumbnails" that link to larger images. This will make your pages load more quickly.

If you're selling electronically delivered products such as eBooks or software, you may want to create simulated product shots to represent them. This is guaranteed to boost your sales by making your product seem more tangible.

Including pictures of yourself and your staff helps to personalize your business and reminds customers they're interacting with real people, not just a web site.

In addition, you should post photos of satisfied customers beside their testimonials. This will add credibility to their statements and show your visitors that they're not just figments of your imagination!

ESSENTIAL ELEMENT #6: A STRONG OPT-IN OFFER

Most first-time visitors don't make a purchase. However, the fact they've come to your site in the first place means they're at least curious to see what you have to offer.

In order to pursue a relationship with these potential customers, you should collect their e-mail addresses by encouraging them to subscribe to a free newsletter or free download. This will give you the chance to send them updates and information, develop relationships with them, and enable them to trust you enough to buy from you!

Opt-in offers like this are a great way to turn visitors into customers and really maximize your sales.

Your opt-in offer should be clearly linked to each page of your web site or, if possible, actually included on each page. One less click means losing fewer potential subscribers!

ESSENTIAL ELEMENT #7: TESTIMONIALS

The best way to establish credibility is to provide evidence that your product or service really works. And the best way to do that is to include testimonials from satisfied customers that explain how your product or service has helped improve their lives.

Be sure to include the name of your satisfied customers as well as where they live. You should also provide a small picture of them. This will personalize their messages and demonstrate that they're real people who've enjoyed real benefits from your product.

It's a good idea to have a few of your best testimonials featured right on your homepage, for instant credibility. However, you should also have a separate testimonials page as well. The more satisfied customers you can show to reluctant shoppers, the better.

ESSENTIAL ELEMENT #8: AN "ABOUT US" PAGE

People are often hesitant to buy things online. They miss the personal interaction of doing business face to face. The best way to overcome their reluctance is to include an "About Us" page that provides information about you, your staff, and your business.

Be sure to include pictures of yourself and your staff members. This shows your customers they're doing business with real people and will help ease any worries they might have.

ESSENTIAL ELEMENT #9: AN FAQ PAGE

It's a good idea to include a "Frequently Asked Questions" page on your site. This is where you list the questions most commonly asked by your customers and provide answers to them. It allows your visitors immediate access to the answers they need before they'll consider buying your product or service.

ESSENTIAL ELEMENT #10: YOUR CONTACT INFO

In order to close sales and establish your credibility, you have to provide full contact information on your site. This includes your mailing address as well as fax and phone numbers. Businesses that only include e-mail addresses come across as unprofessional and possibly even disreputable.

Make sure your contact information is clearly visible on every page of your site. This will make it easy for customers to know how to reach you if they want to get more information or buy a product.

FINAL THOUGHTS

Once the hot weather starts luring your customers to the beach instead of your web site, take advantage of the lull by going through your site with a fine-toothed comb.

Create a list of "must-do" actions you can take to optimize its performance. Figure out where you can get rid of non-essential clutter and simplify the sales process. Don't forget, streamlined sites generate more sales!

Take the time to browse through other sites (including those of your competitors) to see how your site compares and get ideas for improvement. What do you like about their sites? What do you find annoying about them? This will help you get an idea of what to include and what to avoid on your own site.

After you've made some improvements, ask some friends to go through your site. How hard is it for them to get from page to page? Can they easily find their way back to pages they've already visited? Are they confused by any aspect of your sales process? Do they find your site appealing?
Remember: you can never do too much testing!

The simpler and more user-friendly your site is, the more sales it will generate. It's as simple as that. So you should always be thinking about how you can remove any unnecessary clutter, confusing links, or visual eyesores to let your sales copy stand out.

USEFUL RESOURCES FOR IMPROVING YOUR SITE DESIGN

Finally, here's a list of resources you can use to maximize the effectiveness of your site:

- Web Page Analyzer
http://www.websiteoptimization.com/services/analyze/

A free web tool that determines how long it takes for each of your web pages to load. It also points out which parts of your page are causing problems.

- WebGraphics Optimizer
http://www.webopt.com/

A great tool for optimizing and compressing images for online use. You'll be amazed at how much faster your site downloads once you've reduced the file size of your graphics!

- AnyBrowser.com
www.anybrowser.com

Features a helpful tool that allows you to view your web site as it appears in all of the major browsers. The site also offers free HTML software, tools that allow you to validate your HTML code, etc.

- NetMechanic
http://www.netmechanic.com

Features detailed information and advice on how to improve your site performance, including webmaster tips and information on how to check your server.

- SitePoint
http://www.sitepoint.com

Features articles and tutorials on all aspects of web site design. It also offers different software for sale.

- Builder.com
http://www.builder.com

Offers articles with related trialware, as well as e-newsletters, a discussion center, online courses and library, and product reviews. The articles are rated and include readers' comments.

- Webmonkey
http://www.webmonkey.com

A web developer's resource sponsored by Lycos.com. It includes a how-to library as well as reference tools.

- WebDeveloper.com
http://www.webdeveloper.com

A site for web developers with articles, and forums on different coding types, scripting, e-commerce, etc.

The Top 4 Fatal Mistakes Web Site Designers Make

2008-09-11T15:00:00.000-07:00

We're going to look at the top 4 "Fatal Mistakes" that many designers make with their web sites.
These mistakes seem like innocent blunders, but they can really kill your sales.

If you want to be successful online, you have to develop a web site that serves the needs of your visitors in a user-friendly fashion. It's surprising how many people don't think about this when they plan their web sites!

An important rule of thumb when it comes to designing a web site is: SIMPLIFY, SIMPLIFY, SIMPLIFY.

Your web site should be easy to use and easy to understand. It should guide your visitors through the sales process in a simple and convenient manner. Your visitors should never have
to guess at what you mean or what you're trying to get them to do!

With that in mind, let's take a look at some of the common mistakes businesses owners make when developing their web sites...

FATAL MISTAKE #1: TRYING TO "DAZZLE" CUSTOMERS INSTEAD OF SELL TO THEM

A lot of new business owners want their web sites to be as eye-catching as possible. They think that by including a lot of flashy graphics and nifty animation effects, they'll capture their visitors' attention.

That may be true, but they can distract your visitors from what you really want them to focus on: the value of your product!

Never confuse eye-candy for content. Graphics should only ever be used to support the main purpose of your site: to get people to buy what you have to offer! If a graphic doesn't directly relate to your product or service, then it shouldn't be on your site. It's just that simple.

You may want to impress people with your technical know-how by including lots of banners and links on your site, but too much visual clutter looks unprofessional and can ruin your credibility.

And, if the graphics and gimmicks don't have anything to do with what you're selling, they're just going to detract from your main message. Anything that distracts visitors from your copy is guaranteed to lose you sales.

You also don't want to chase your visitors away with long, unnecessary Flash presentations and splash pages. If your customers have to spend too much time trying to figure out how to stop your Flash presentation so they can get through to the "meat" of your site, they'll be gone, most likely never to return.

Believe it or not, studies have shown that most first-time visitors spend only 10 SECONDS on a site before deciding whether or not it offers any value for them. You don't want to waste these precious seconds with a pointless splash page or distracting animation!

The best way to drive sales is to design a simple, clean site using only two or three colors and one or two fonts throughout the entire site. Avoid using colored or patterned backgrounds. You might think they look cool, but they make it really difficult to read your sales copy.

Also be sure to keep your link colors and format consistent. People generally expect links to be blue and underlined. This may seem boring from a design point of view, but the links will be instantly recognizable and that's what really matters.

FATAL MISTAKE #2: MAKING YOUR SITE TOO LARGE

One of the worst mistakes people can make is building massive, multi-paged sites that take forever to load. "The more, the better," is NOT true, at least when it comes to web site design!

Our studies have shown that 30 to 60 percent of visitors drop off with each click they're made to take! Your site has to be as streamlined as possible if you want it to reach its true profit potential.

As you spruce up your site, try to reduce the number of pages wherever possible. If you're selling 10 or less products, include them on your homepage. Why make visitors click through to a separate "Products" page to see what you have to offer? Remember, every click loses sales!

If you can't feature all your products on your home page, group them in categories and display each category of products on its own page, instead of including a separate page for each product.

Wherever possible, try to reduce the number of files on your web pages. The more files a page has, the longer it'll take to load -- especially if they're large graphics files.

Use colored text instead of graphics to grab attention. If you must use a graphic, make sure it's a small file.

Too many people make the mistake of using high-resolution images when they really don't need to. You need only 72 dpi (dots per inch) for screen resolution. And most graphics only need to be 256 colors or less.

Don't forget, you have only 10 seconds to grab people's attention. The longer visitors have to wait for your site to load, the less likely they are to stick around and find out about your products or services.

FATAL MISTAKE #3: CONFUSING NAVIGATION

Some web designers like to show off their skills by creating new and different ways to navigate through a multi-paged site. Sometimes they hide links beneath icons or images, so that users can't find the links unless they mouse over the graphics.

This may be very clever, but it certainly doesn't help people find what they're looking for!

Other designers put their navigation bars in different places on each web page, or change the look of the navigation bar itself, which can be awfully confusing. Navigation bars are like traffic signs: they have to be consistent and easily understandable in order to be effective.

The best way to deal with your navigation is to make it simple and obvious. It might seem boring and unoriginal, but that's the point. People don't want to have to guess how to make their way through your site -- they want it to be easy to understand. Otherwise, they'll go somewhere else to find what they're seeking.

FATAL MISTAKE #4: BURYING ESSENTIAL INFORMATION TOO DEEP WITHIN THE SITE

Web surfers are impatient people! They don't want to spend a lot of time trying to find what they're seeking on your site.

According to market research done by the Garner Group, more than 50% of Web sales are lost because site visitors can't find what they're looking for. If you've buried important information too deep within your site, you're losing out on more than half of your sales!

A web site should be like a newspaper story. All of the really important information about your site -- what you're selling and how it benefits people -- should be the first thing your visitors see. That's the best way to capture their attention and get them to read more.

If you have only 10 seconds to grab your visitors' interest, don't make them waste time scrolling down your homepage or clicking through to deeper pages. People don't want to take any extra trouble to find out what you're offering -- you have to provide it to them right up front.

Don't make them look for it; hit them between the eyes with it!

Moving your AdSense program to the next level

2008-09-10T19:58:00.000-07:00

By Cody Moya

When you first started using AdSense on your web site, your goals may have been modest ones, like making enough money to pay for the web hosting, plus perhaps a little profit for all your hard work. As the profit potential of Google AdSense has revealed itself, however, perhaps your goals have grown as well.

After the typical AdSense program has been in place for awhile, it can be tempting to simply let it in place and watch it grow. It is important, however to check the site from time to time in order to maximize the potential for profits and growing revenues.

There are of course many ways to optimize AdSense ads and take AdSense revenue to the next level. One way to help maximize revenue is to experiment with different font sizes and colors for
the ads. The colors, text, font and format of ads can have a profound impact on the click through ratio, and it is important to experiment with several different formats to see which one works
the best.

Fortunately, Google itself provides tools for tracking the results of various tweaks, and this makes it a bit easier to track the results of changes made to the web site. If Google does not
provide everything you need, it is also possible to purchase third party tracking software that provides nearly endless AdSense statistics.

Even though color and font are important considerations, perhaps the most important consideration of all is that of ad placement. As with real estate, it all boils down to the three most important factors - location, location and location.

In order to come up with the best placement for your AdSense code, think about how you look at a web site or newspaper page. Imagine you are reading the front page, or the sports page. You see before you a page full of headlines, articles, images and ads. If you are like most of us, you read the headlines first, then look at the images. Then you either look at a story that interests you or turn to another page.

Many of us of course have learned to tune those ads out, since we are bombarded with so many of them day after day. You tend to know where the ads are found on the page and tune out those locations. The smart advertisers are those who are able to place those ads in unique locations in order to avoid being tuned out. This approach works in the online world as well.

Unfortunately for internet advertisers in general, many web site visitors have learned to tune out internet ads as well. This goes for AdSense ads as well, and this means that simply by moving your ads you can improve results and increase click through revenues.

While many guides suggest placing the ads at the top or the bottom of the page, in fact it can make a great deal of sense to place the ads in the middle of the page instead. Placing ads between paragraphs of text can help improve click through ratios by harnessing the attention of web site viewers as they are reading the content on the site.

Many web site viewers have become so inured to the banner ads at the top of pages that they barely see those ads. By placing the ads in with the content you capture the attention of those viewers when they are most receptive. As the viewers eyes move rapidly down the page, the viewer naturally see those ads, and that is good news for your AdSense account and your web site revenue.

This free Course is spread apart over a long period of time. If you want to get whole course immediately you can get it for reasonable price here:

http://adsensetipsezine.com/course/

Here For Your Success

Cody Moya

P.S. Make sure to check http://adsensetemplates.com

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ABOUT THE AUTHOR:
Cody Moya writes about "Adsense Tips" in his Adsense Tips Ezine. You can sign up for his free Ezine and get additional information at his website: http://adsensetipsezine.com
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